| This is a designer/design agency page. For their work, see BrandEquity/Work |
BrandEquity was a Newton, Massachusetts-based design consultancy firm, founded in 1960 by Joseph “Joe” Selame (1925-2011) & Elinor Selame (1931-2008). After the deaths of Elinor and Joe, their son Ted Selame took over as CEO & President until his death in 2019. BrandEquity’s website went offline in November 2023.
Selame Associates[]
1960-1969[]
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LOGO MISSING |
Selame Design[]
1969-1995[]
BrandEquity[]
1995-2007[]
The firm's name was changed to BrandEquity in 1995, to both project a larger image of itself and curtail mispronunciations of "Selame" (suh•LAY•mee).
2007-2019[]
