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Logopedia
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2006–2017 February-March 2017 2017–2024 2024–present
2006–2017 February-March 2017 2017–2024 2024–present

2006–2017[]

Designer:  UnderConsideration, LLC (in-house)
Typography:  Apex Serif
Launched:  October 28, 2006

Brand New was spun off from Speak Up's "Recent Rebrandings" section in October 2006. It is run by Bloomington, Indiana-based UnderConsideration.

2017–2024[]

February-March 2017[]

Designer:  UnderConsideration, LLC (in-house)
Typography:  Prismaset Five
Launched:  February 20, 2017

In February 2017, Brand New received a complete overhaul, its first in 3½ years, and its first logo redesign, designed in-house.

2017–2024[]

Designer:  UnderConsideration, LLC (in-house)
Typography:  Prismaset Five
Launched:  March 2017

The logo was altered slightly shortly after, now incorporating shadows into the letters.

2024–present[]

Designer:  UnderConsideration, LLC
Rob Clarke (brand)
Ragged Edge (tone of voice)
Mat Voyce (animations)
Plural (social media)
Prince Ink (merch)
Typography:  Community Gothic (Custom)
Launched:  March 25, 2024

External links[]

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