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Brasil 500 was a nationwide campaign promoted by Rede Globo as of January 1, 1998 to celebrate the 500th anniversary of the discovery of Brazil by Portugal, in April 22nd, 2000. During those more than two years, the event involved a series of commemorative programs and institutionals, several music festivals and countdown idents exibited daily in the channel's programming - with a clock designed by Hans Donner, also unfolded in physical clocks, wristwatches and themed totems with countdown installed in the main tourist attractions and historic landmarks of the country.

1998-2000[]