Bravo was given a revamp in September 2006. The new look was created in-house by Flextech Creative.
On 4 June, less than two weeks after Bravo's rebrand, it was announced that Virgin Media Television was going to be sold to British Sky Broadcasting. On 15 September, it was announced that Bravo, Bravo 2 and Channel One would all be closed. A month later, it was announced that all Bravo channels would close down on 1 January 2011.