2015–present[]
Brightline is an American inter-city rail route that runs between Miami and Orlando, Florida. The name and logo were first unveiled on November 6, 2015 and service first launched on January 13, 2018.
2020 (cancelled)[]
In November 2018, it was announced that Virgin Group would become a minority investor in the railroad and would provide rights to rebrand the service as Virgin Trains USA. However, in August 2020, railroad managers announced that Virgin had not provided the agreed investment money and the company would be ending its branding deal, returning to the previous Brightline brand. In March 2021, Virgin sued Brightline for $251.3 million because of the broken contract. In October 2023, Virgin won the lawsuit and the judge awarded Virgin $115 million in damages.