Bud Light was launched as Budweiser Light in 1981. Initially test marketed in the Omaha, Neb., Tucson, Ariz., Dallas, Tex., and Charlotte, N. C. areas, the first advertising for the beer ran on April 26, 1981, a day before it would hit shelves.
Bud Light[]
1982–1990[]
Designer:
Unknown
Typography:
Custom
Launched:
April 1982
This logo originally served as an alternate, being used in some advertising and logos for sponsored events. The shortened name began to be used on cans in mid-1983.
1990–1995[]
Inverted variant
1995–1998[]
BETTER LOGO NEEDED
1998–2002[]
2002–2008[]
Inverted version
2008–2013[]
SVG NEEDED
In 2008, Bud Light was given a new look, complete with an ad campaign premiered during Two and a Half Men (The episode where Charlie and Alan audition for a musical Bud Light commercial) on CBS featuring boy band Varsity Fanclub. Still used alongside the following logo for Bud Light Chelada.
2013–2016[]
SVG NEEDED
A slightly redesigned version of the 2008 logo was introduced in 2013 with a brand new typeface, along with the slogan "Up For Whatever". This continued to be used on the packaging of Bud Light Mixx Tail until its discontinuation in 2017, and Bud Light Chelada until around the same time.
December 2015 (first use) February 7, 2016 (launch)
Label design
Can design
A new look for Bud Light, inspired by the 1982 logo, was first revealed in December 2015, and officially debuted during Super Bowl 50. This is reflected in the similar can design, which coincides with Budweiser's current can design. This is also the first can in 15 years to reintroduce the "AB" crest, which had been previously absent on Bud Light cans.
