2016–present[]
The idea for Bulldog was born in 2005 when founder, Simon Duffy, noticed that there were no straightforward skincare options that were made for him. Looking at the shelves, there were products he used, but no products he loved. But the brand wasn't decided until 2016, Simon prides himself on working with UK reliable businesses so the branding process was no different. Using a local northwest agency, 'Bulldog Skincare' came to life with the help of Graphic Designer Euan Howcroft.
The idea behind the branding is for Bulldogs products to be "Man's best friend". Keeping a clean and simplistic theme throughout the packaging, logo and advertising. Using an animal for the brand also ties in with the cruelty-free policy, showcasing they never use ingredients from animal sources and are certified by Cruelty-Free International.
External links[]
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