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As Burberrys renamed to Burberry, a modified Knight accompanied by new serif wordmark were unveiled. It was designed by Fabien Baron.
On 3rd August 2018, Burberry retired its iconic 117-years-old Equestrian Knight icon for a new simplified sans-serif wordmark designed by Peter Saville. It also launched a new pattern consisting of a TB monogram inherited from its founder's name, Thomas Burberry.
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