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1901–1968 1968–1999 1999–2018 2018–2023 2023–present
1901–1968 1968–1999 1999–2018 2018–2023 2023–present

Burberrys[]

1901–1968[]

Burberrys


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1968–1999[]

BURBERRYS LOGO

Burberry[]

1999–2018[]

Burberry-logo

As Burberrys renamed to Burberry, a modified Knight accompanied by new serif wordmark were unveiled. It was designed by Fabien Baron.

2018–2023[]

Burberry Logo

On 3rd August 2018, Burberry retired its iconic 117-years-old Equestrian Knight icon for a new simplified sans-serif wordmark designed by Peter Saville. It also launched a new pattern consisting of a TB monogram inherited from its founder's name, Thomas Burberry.

2023–present[]

Burberry (2023) blue

On 6 February 2023, Burberry unveiled a new serif wordmark under new creative director, Daniel Lee. The 'Prorsum' equestrian knight icon is also brought back in the new campaign.

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