Burger King's first restaurant opened in 1953 as Insta-Burger King. It is a Jacksonville, Florida–based restaurant chain. The logo included a sun-like symbol. The Insta-Burger King name was short-lived, lasting for only one year.
After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". It was just the wordmark, not the symbol added.
Introduced on May 1, 1969, this logo is two yellow-bun halves sandwiching the text. This logo was briefly revived for a commercial during Super Bowl LIII in February 2019. In May of the same year, it was reused on cup drinks to promote the third season of Netflix's series Stranger Things (which takes place in the 80's).
Introduced on May 1, 1994, this logo is a modified version of the 1969 logo with the text looking much less cartoony than in the original. Although this logo was retired in 1999, it is still used in some countries including Australia, where the Hungry Jack's restaurant chain uses a logo based on this design.
On July 1, 1999, Burger King unveiled a new logo designed by Sterling Brands. This logo is similar to the 1969 and 1994 logos before it, but with a blue C-shaped crescent around the logo. This logo is still used on many restaurant signs at some locations.
On December 21, 2020, Burger King started rolling out a modified version of the 1969 and 1994 logos. Restaurants, commercials, uniforms, and the majority of Burger King's branding and products have been changed to feature this logo, with its website and mobile apps being updated to include it on January 7, 2021, along with a full overhaul of the website and app. There are currently plans to overhaul Burger King's restaurants, and having this logo be the face of the locations.
This logo received generally positive reviews from critics, with some major and minor criticisms on the logo's design.
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AMC Theatres | Bain Capital Ventures | Burger King | Burlington | Dollarama | Domino's | Esure Group (esure | First Alternative | Sheilas' Wheels) | HD Supply | iHeartMedia, Inc. | Michaels | Staples | Virgin Australia Holdings | Virgin Voyages