Burger King's first restaurant opened in 1953 as Insta-Burger King. It is a Jacksonville, Florida–based restaurant chain. The logo included a sun-like symbol. The Insta-Burger King name only lived for 1 year.
After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". It was just the wordmark, not the symbol added.
Introduced on May 1, 1969, this logo is two yellow-bun halves sandwiching the text. This logo was briefly revived for a commercial during Super Bowl LIII in February 2019. In May of the same year, it was reused on cup drinks to promote the third season of Netflix's series Stranger Things (which takes place in the 80's).
Introduced on April 30, 1994, this logo is a modified version of the original 1969 logo with the text looking a lot less cartoony. Although it’s no longer used as of 1999, it is still used in some areas including Australia, which use this design for their Hungry Jack's restaurants.
In 1999, Burger King unveiled a new logo designed by Sterling Brands. This logo is similar the 1969 and 1994 logos before, but with a blue C-shaped crescent around the logo. This logo is still used on many restaurant signs and the chain's international locations, as the new logo was unveiled recently.
Jones Knowles Ritchie
In late 2020, Burger King started rolling out a modified version of the 1969 and 1994 logos. Restaurants, commercials, uniforms, and the majority of Burger King's branding and products have been changed to feature this logo, with its website and mobile apps being updated to include it on January 6, 2021, along with a full overhaul of the website and app. There are currently plans to overhaul Burger King's restaurants, and having this logo be the face of the locations.
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