This was the original logo used at all Butlin's resorts, said to have been designed by Sir Billy Butlin himself.
The company's first resort was opened at Skegness on the Lincolnshire coast in April 1936, before expanding to a second resort at Clacton-on-Sea in 1938. Butlin's enjoyed the peak of its success from the end of the Second World War right through to the mid-1960s, with a further 7 holiday camps opening at Filey in Yorkshire (1945), Ayr in Scotland and Pwhelli in North Wales (1947), Mosney in Ireland (1948), Bognor Regis in West Sussex (1960), Minehead in Somerset (1962), and Barry Island in South Wales (1966), bringing the total to 9.
1969–1975[]
SVG NEEDED
This logo was made by Bobby Butlin, Sir Billy Butlin's son.
The idea for Butlinland started in 1969.
This is the later logo for Butlinland from the early 1970s.
The Butlinland name continued on with the 1975 logo.
Butlin's slogan.
SVGS NEEDED
1986–1991[]
SVG NEEDED
Between 1982 and 1986, four of Butlin's aging holiday camps at Mosney, Filey, Clacton and Barry Island were either closed down or sold off, allowing Rank to focus on its larger and more profitable holiday centres. Starting in 1986, the company spent millions on making over the five remaining camps, and rebranded them as "Holiday Worlds".
Holiday Worlds was all of the Butlin's Holiday Camps.
Holiday Hotels was the hotel business for Butlin's.
This logo was used for their merchandise.
This logo was used on the logos of the resorts, "Holiday Worlds" and "Holiday Hotels". It was used until 1999.
The Butlinland name was kept from the Butlin's past. The name lasted until 1997.
SVGS NEEDED
1991–1999[]
In 1991, Rank introduced a new logo for Butlin's. The logo looks similar to the 1975 logo.
They made the "Holiday Worlds" font in its normal look.
This was used for there merchandise.
The Butlin's Cone in red. This was used for merchandise, carpets and materials. You can still find this logo if you look at some of the carpets around the resorts.
The Butlin's Cone in yellow. This was used for merchandise, carpets and materials. You can still find this logo if you look at some of the carpets around the resorts.
SVGS NEEDED
Butlins[]
1998 (unused)[]
SVG NEEDED
The logo was on the Rank Group website around 1998. Also, this logo was the first to drop the possessive apostrophe used in previous logos.
1998–2000[]
In 1997, Rank announced a multi-million investment on the 3 remaining Butlins resorts at Bognor Regis, Minehead, and the original resort at Skegness. They would build new indoor water worlds, multi-sports venues and entertainment. They would also announce the Skyline Pavilion entertainment complex during the 1997 season, with each resort showing a model of their respective Skyline. The resorts at Pwhelli and Ayr were transferred to Butlins' sister company; Haven, at the end of the 1998 season. The "Holiday Worlds" branding was dropped by this time, to return emphasis to the core Butlins name.
This was sometimes used for promotions on newspapers.
This was once used on a job vacancy advert for newspapers.
Butlins rebranded their Holiday Hotels to “Entertainment Hotels”. It was kept for 6 months until their hotel arm was sold to Britannia Hotels.
1999–2005[]
The logo was simplified in 1999. In 2000, Rank sold its leisure business to Bourne Leisure.
2005–2011[]
In 2005, the ring and star were removed from the logo.
Designer:
Unreal
Typography:
Futura Bold (Edited)
Launched:
2005
During 2008 and 2009, a new alternate version of the 2005 logo started to be used in conjunction with the original variant. It featured the words "Altogether More Fun" at the bottom.
White variant
SVG NEEDED
Butlin's (second era)[]
2010 (Beta)[]
This logo was going to be used for the 75th anniversary, they later changed the logo to the one later introduced for 2011. This logo was later used for some pin badges, the “❤️Butlins” merch and the 75th Anniversary carrier bags.
2011–present[]
White variant
This logo, inspired by the original, was introduced in 2011 to celebrate Butlin's 75th anniversary. The apostrophe was also reinserted into this logo. Its use continued into 2012, and it soon became the official logo. Following Bourne Leisure's sale to Blackstone in 2022, Butlin's was purchased by the Harris Family Trust, separating it from Bourne Leisure for the first time since 2000.
This logo is used on the doors of the Minehead resort where the nursery building is situated.
