Butlin's (first era)
This was the original logo used at all Butlin's resorts, said to have been designed by Sir Billy Butlin himself.
This logo was made by Bobby Butlin, Sir Billy Butlin's son.
This was the first logo made when Rank Corporation bought Butlin's in 1972.
In 1987, Rank spent millions on making Butlin's from a "Holiday Camp" to a "Holiday World"
In 1991, Rank introduced a new logo for Butlin's. The logo looks similar to the 1975 logo
The logo was on the Rank Corporation website around 1998. Also, this logo was the first to drop the possessive apostrophe used in previous logos.
From 1998 to 1999, Rank Corp. announced a multi-million investment on 3 Butlins resorts. They would build new water worlds, multi-sports venues and entertainment. They would also announce the Skyline Pavilion during the 1997 season, with a model of the respective camps Skyline showing in the resort. Phlwelli and Ayr were transferred to Haven at the end of the 1998 season.
The logo was simplified in 1999. In 2000, Rank Corp. sold its leisure business to Bourne Leisure who still owns Butlins to this day.
In 2005 the ring and star were removed from the logo.
Butlin's (second era)
This logo, inspired by the original, was introduced in 2011 to celebrate Butlin's 75th anniversary. The apostrophe also re-appeared in this logo. Its use continued into 2012 and it is now the official logo.
| Predecessor: The Rank Organisation