1996–present[]
On April 26, 2023, Buy Buy Baby's parent company, Bed Bath & Beyond, filed for Chapter 11 bankruptcy protection, and would later announce that all of their physical stores, including under the Buy Buy Baby brand, would liquidate and close. The final brick-and-mortar stores would close on July 30, 2023.
On July 11, 2023, Dream On Me, a New Jersey baby product manufacturer, acquired the Buy Buy Baby name and intellectual property for $15.5 million.
On October 24, 2023, Dream On Me announced that the Buy Buy Baby brand would return with a new website, and the reopening eleven stores that were closed prior. The website would open on October 27, and the retail stores would reopen on November 18. Dream On Me has plans to open over a hundred Buy Buy Baby stores over the next few years.