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Direct 8 was first founded as a production company on 24 July 2001. Vincent Bolloré presented the project to the CSA, which granted it a broadcast license on 23 October 2002.
In December 2006, the logo with the two planets from the channel's launch was replaced with a red speech bubble, similar to the one used by the free newspaper Direct Soir, which is owned by the same company.
This was used as a transitory logo for around 3 days.
Brody Associates (logo)
Troika Design Group (on-air)
Dream On (on-air)
(modified version of Futura)