CBBC launched on 9 September 1985 as Children's BBC. The first logo was created using a BBC Microcomputer. the logo's colors varied, and in 1989 a completely different logo was used, but overall this logo style was used up until 1991.
1991–1997
black version of the Children's BBC print logo.
Designer:
Unknown
Typography:
Futura Bold ITC Busorama (modified) Neue Helvetica 96 Black Oblique (BBC blocks)
Launched:
September 1991
In 1991, Children's BBC introduced a new logo for the first time since their launch in 1985. This followed the corporate look of the BBC's channels, but the logo was introduced in September.
1991–1994
version of the 1991 CBBC logo with the BBC 1988 logo under the "N".
SVG NEEDED
This logo was first introduced in September 1991. The original soundtrack was a downbeat electronic theme that was replaced with an upbeat theme due to being too dull. A version of the production logo had a man say "Tell that aardvark, it's a wrap.", which is a reference to CBBC presenter Otis the Aardvark. The logo's colors were cyan, yellow, purple, and orange.
2D version
1994–1997
Designer:
unknown
Typography:
Futura Bold (H, L, D, R, N) ITC Busorama (modified, C, I, E, S) Helvetica Neue 96 Oblique (BBC logo)
Launched:
1994
A modified version of the original logo, now in the colors of red, yellow, green, purple and pink, was first introduced in 1994 alongside some new idents. This logo was used up until BBC's 1997 rebrand. It was also used in CBBC on Nickelodeon.
On 4 October 1997, (after BBC introduced a new corporate logo), Children's BBC was renamed to CBBC. The idents would often feature something happening on a yellow background, with the CBBC logo appearing at the end.
2002–2005
CBBC's logo when they launched a television channel in 2002.
On 11 February 2002, CBBC launched a TV channel of its own and introduced a new logo, consisting of a green blob or 'bug' with a C in purple. The logo was designed by Lambie-Nairn just like CBeebies and BBC Kids from Canada which resembles its logo.
A three-dimensional version of the 'bug' logo was introduced on 30 September 2005. The package was created through a collaboration between Red Bee Media and The Hive. It was last used in Shaun the Sheep from 2009 to 2010 despite the introduction of the new logo.
2007–2016
Designer:
Red Bee Media (brand identity) Bermuda Shorts (idents) Fallon (trails)
Typography:
City Bold [C] Beton Condensed Bold [B] Good Vibes Bold [2nd B] VAG Rounded [2nd C]
Launched:
3 September 2007
A new look was introduced on 3 September 2007. The new look was created by Red Bee Media, who made the brand identity accompanying the new logo and Fallon, who designed the trails used leading up to the new look's debut.[1][2][3][4]
On 10 September 2010, CBBC updated their idents so that the logo appeared in 3D. New graphics first appeared in 2013. The HD simulcasts for both CBBC & CBeebies were launched on 10 December 2013.
This new look was created by Red Bee Media and took effect on 14 March 2016. The new logo also came with a redesigned studio. This comes more than two months after BBC Three's rebrand (which shared the same bandwidth) and one month after its subsequent move to online-only. This allowed CBBC to extend its broadcast hours. While the BBC admits the new look doesn't overtly suggest the name, nor doesn't it have the traditional look of a children's TV channel, they state this new symbol is a '"colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape".
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