CBBC launched on 9 September 1985 as Children's BBC. The first logo was created using a BBC Microcomputer.
1991–1997
Designer:
Unknown
Typography:
Futura Bold (partial) ITC Busorama (partial)
Launched:
September 1991
In 1991, Children's BBC introduced a new logo for the first time since their launch in 1985. This followed the corporate look of the BBC's channels, but the logo was introduced in September.
On 4 October 1997, a new corporate logo was introduced across the BBC. This logo was first shown on BBC One. The name was also shortened from Children's BBC to CBBC.
On 11 February 2002, CBBC launched a TV channel of its own and introduced a new logo, consisting of a green blob or 'bug' with a C in purple. The logo was designed by Lambie-Nairn just like CBeebies and BBC Kids from Canada which resembles its logo.
A three-dimensional version of the 'bug' logo was introduced on 3 October 2005. The package was created through a collaboration between Red Bee Media and The Hive. It was last used in Shaun the Sheep from 2007 to 2010.
2007–2016
Designer:
Red Bee Media (brand identity) Bermuda Shorts (idents) Fallon (trails)
Typography:
City Bold [C] Beton Condensed Bold [B] Good Vibes Bold [2nd B] VAG Rounded [2nd C]
Launched:
September 3rd, 2007
A new look was introduced on September 3rd, 2007. The new look was created by Red Bee Media, who made the brand identity accompanying the new logo and Fallon, who designed the trails used leading up to the new look's debut.[1][2][3][4]
On September 10th, 2010, CBBC updated their idents so that the logo appeared in 3D. New graphics first appeared in 2013. The HD simulcasts for both CBBC & CBeebies were launched on 10 December 2013.
This new look was created by Red Bee Media and took effect on March 14th, 2016. The new logo also came with a redesigned studio. This comes more than two months after BBC Three's rebrand (which shared the same bandwidth) and one month after its subsequent move to online-only. This allowed CBBC to extend its broadcast hours. While the BBC admits the new look doesn't overtly suggest the name, nor doesn't it have the traditional look of a children's TV channel, they state this new symbol is a '"colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape".
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