On 11 February 2002, CBBC launched a channel version and introduced a new logo, consisting of a green bug with a C in purple. The logo was designed by Lambie-Nairn just like CBeebies and BBC Kids from Canada which resembles its logo.
The idents are similar to the CBeebies and BBC Kids idents from the same year.
A new look was introduced on 3rd of September, 2007. The new look was created by Red Bee Media, who made the brand identity accompanying the new logo and Fallon, who designed the trails used leading up to the new look's debut.
In 2010, CBBC updated their idents so that the logo appeared in 3D. New graphics were debuted in 2013. HD simulcasts for both CBBC & CBeebies launched on 10th of December, 2013.
This new look was created by Red Bee Media and took effect on Monday 14 March 2016. The new logo also came with a redesigned studio. This comes more than two months after BBC Three's rebrand (which shared the same bandwidth) and one month after its subsequent move to online-only. This allowed CBBC to extend its broadcast hours. While the BBC admits the new look doesn't overtly suggest the name, nor doesn't it have the traditional look of a children's TV channel, they state this new symbol is a “colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape”.