- This article is about the television network. For its parent company, see CBS Corporation. For the radio network, see CBS Radio. For other uses, see CBS (disambiguation).
|This page only shows primary logo variants.|
For other related logos and images, see: /Other, and /Station IDS
The CBS television network's initial logo, used between 1947 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S".
The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.
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