CBS

This article is about the American television network. For its former parent, see CBS Corporation. For the radio network, see CBS Radio.

This page only shows primary logo variants. For other related logos and images, see: Idents Other Station IDs

Contents
1927–1931	1931–1935	1935–1938	1938–1941
1941	1941–1951	1946–1965	1951–present

1927–1931

SVG NEEDED

BETTER LOGO NEEDED

CBS was founded on September 18, 1927.

1931–1935

1935–1938

SVG NEEDED

1938–1941

SVG NEEDED

1941

Designer:  Unknown

Typography:  Helvetica Condessed

Launched:  July 1, 1941

1941–1951

Designer:  Unknown

Typography:  Handel Gothic

Launched:  September 8, 1941

1946–1965

Designer:  Unknown

Typography:  Helvetica Condensed

Launched:  August 2, 1946

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.

1951–present

Designer:  William Golden Kurt Weiss

Typography:  Opti Didot CBS Special (1952–2021) TT Norms Pro Bold (2020–present)

Launched:  October 20, 1951

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

External links

• Official website