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This article is about the television network. For its defunct parent company, see CBS Corporation. For the radio network, see CBS Radio. For other uses, see CBS (disambiguation).
"Columbia Broadcasting System" redirects here.
This page only shows primary logo variants.
For other related logos and images, see:
/Other /Logo Variations /Station IDs

Contents

CBS (1941) Cbs49 CBS Eyemark
1941–1951 1947–1951 1951–present

1941–1951

CBS (1941)


DESIGNER
Unknown
TYPOGRAPHY
Unknown
USAGE
1941-1951

1947–1951

Cbs49


DESIGNER
Unknown
TYPOGRAPHY
Unknown
USAGE
1947-1951

The CBS television network's initial logo, used between 1947 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S".

1951–present

CBS Eyemark


DESIGNER
William Golden
TYPOGRAPHY
Unknown
USAGE
Official
ALSO KNOWN AS
CBS Eyemark

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

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