Logopedia
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This article is about the American television network. For its former parent, see CBS Corporation. For the radio network, see CBS Radio.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1927–1931 1931–1935 1935–1938 1938–1941
1927–1931 1931–1935 1935–1938 1938–1941
1941 1941–1951 1946–1965 1951–present
1941 1941–1951 1946–1965 1951–present

1927–1931

1927 CBS Logo.jpg
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CBS was founded on September 18, 1927.

1931–1935

CBS 1931.svg

1935–1938

1935 CBS Logo.jpg
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1938–1941

1938 CBS Logo.jpg
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1941

CBS 1941.svg
Designer:  Unknown
Typography:  Helvetica Condessed
Launched:  July 1, 1941

1941–1951

CBS (1941).svg
Designer:  Unknown
Typography:  Handel Gothic
Launched:  September 8, 1941

1946–1965

CBS 1946.svg
Designer:  Unknown
Typography:  Helvetica Condensed
Launched:  August 2, 1946

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.

1951–present

CBS.svg
Designer:  William Golden
Kurt Weiss
Typography:  Opti Didot CBS Special (1952–2021)
TT Norms Pro Bold (2020–present)
Launched:  October 20, 1951

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

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