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This article is about the television network. For its parent company, see CBS Corporation. For the radio network, see CBS Radio. For other uses, see CBS (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see: /Other

Contents

CBS 1941 Cbs49 CBS
1941–1951 1947–1951 1951–present


1941–1951

CBS 1941

1947–1951

Cbs49

The CBS television network's initial logo, used between 1947 and 1951, consisted of an oval spotlight which shone on the block letters "C-B-S".

1951–present

CBS

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible.

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