Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1927–1931 1931–1935 1935–1937 1937–1941 1941–1951 1946–1965 1951–present
1927–1931 1931–1935 1935–1937 1937–1941 1941–1951 1946–1965 1951–present

CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount.

1927–1931

1927 CBS Logo
Designer:  Unknown
Typography:  Unknown
Launched:  September 18, 1927
Logopedia InfoWhite SVG NEEDED

1931–1935

CBS 1935

1935–1937

CBS 1938

1937–1941

CBS 1941
Designer:  Unknown
Typography:  Helvetica Condensed
Launched:  September 1937

1941–1951

CBS (1941)
Designer:  Unknown
Typography:  Custom type
Launched:  September 8, 1941

Although replaced in 1951, this would still be used by CBS News until 1965.

1946–1965

CBS 1946
Designer:  Unknown
Typography:  Helvetica Condensed
Launched:  August 2, 1946

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.

1951–present

CBS
Designer:  William Golden and Kurt Weihs
Typography:  CBS Didot (1952–2021)
TT Norms Pro Bold (2020–present)
Launched:  October 20, 1951

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new ID, then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merge.

External links

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