Logopedia
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Logopedia
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This article is about the American television network. For its former parent, see CBS Corporation. For the radio network, see CBS Radio.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1941–1951 1946–1965 1951–present
1941–1951 1946–1965 1951–present

1941–1951

CBS (1941).svg
Designer:  Unknown
Typography:  Custom type
Launched:  Unknown

1946–1965

CBS 1946.svg
Designer:  Unknown
Typography:  Helvetica Condensed
Launched:  Unknown

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.

1951–present

CBS.svg
Designer:  William Golden
Kurt Weiss
Typography:  Opti Didot CBS Special (1962–2020)
TT Norms Pro Bold (2020–present)
Launched:  October 20, 1951

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

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