CBS

This article is about the television network. For its defunct parent company, see CBS Corporation. For the radio network, see CBS Radio.

This page only shows primary logo variants. For other related logos and images, see: Idents Other Station IDs

Contents
1941–1951	1946–1965	1951–present

1941–1951

Designer:  Unknown

Typography:  Handel Gothic

1946–1965

Designer:  Unknown

Typography:  Helvetica Condensed

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.

1951–present

Designer:  William Golden Kurt Weiss

Typography:  Opti Didot CBS Special

Also known as:  Eyemark

The present-day Eye device was conceived by William Golden on October 17, 1951, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

External links

• Official website