This article is about the television network. For its defunct parent company, see CBS Corporation. For the radio network, see CBS Radio.
"Columbia Broadcasting System" redirects here.
This page only shows primary logo variants.
For other related logos and images, see:
/Other /Idents /Station IDs

Contents

1941–1951 1947–1951 1951–present
1941–1951 1947–1951 1951–present

1941–1951

CBS (1941).svg
DESIGNER
Unknown
TYPOGRAPHY
Unknown
USAGE
Official

1947–1951

Cbs49.jpg
DESIGNER
Unknown
TYPOGRAPHY
Helvetica Condensed
USAGE
Official
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The CBS television network's initial logo, used between 1947 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S".

1951–present

CBS Eyemark.svg
DESIGNER
William Golden
Kurt Weiss
TYPOGRAPHY
Opti Didot CBS Special
USAGE
Official
ALSO KNOWN AS
CBS Eyemark

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

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