- This article is about the television network. For its parent company, see CBS Corporation. For the radio network, see CBS Radio. For other uses, see CBS (disambiguation).
|This page only shows primary logo variants.|
For other related logos and images, see /Other
The CBS television network's initial logo, used between 1947 and 1951, consisted of an oval spotlight which shone on the block letters "C-B-S".
The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible.
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