112,391 Pages

1951–present

1962–2021

DESIGNER
Lou Dorfsman
TYPOGRAPHY
Didot
USAGE
Official

Until 2020, this was still being used as a secondary logo. In 2020, this logo was discontinued for a rebranding, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures.

1981–2016 (CBS Sports version)

CBS 1981 (Sports).svg
DESIGNER
Unknown
TYPOGRAPHY
CBS Sports Bold
USAGE
Official

1992–2007

CBS 1992.svg
DESIGNER
Pittard Sullivan
TYPOGRAPHY
Arial Bold
USAGE
Official

2007–2010

CBS 2007.svg
DESIGNER
Unknown
TYPOGRAPHY
Unknown
USAGE
Official

2010–2011

CBS 2010.svg
DESIGNER
Unknown
TYPOGRAPHY
Helvetica Neue Bold
USAGE
Official

2011–2015

CBS 2011.svg
DESIGNER
Unknown
TYPOGRAPHY
Proxima Nova Black
USAGE
Official

2015–2020

CBS 2015.svg
DESIGNER
Unknown
TYPOGRAPHY
Gotham Bold
USAGE
Official

2016–2017

CBS 2010's.svg
DESIGNER
Unknown
TYPOGRAPHY
Nobel
USAGE
Official

2017–2018

CBS 2010's II.svg
DESIGNER
Unknown
TYPOGRAPHY
Proxima Nova
USAGE
Official

2017 (Young Sheldon version)

CBS (Young Sheldon Version).svg
DESIGNER
Unknown
TYPOGRAPHY
American Typewriter
USAGE
Official

2018–2020

CBS 2018.svg
DESIGNER
Sibling Rivalry
TYPOGRAPHY
Garage Gothic
USAGE
Official

In 2018, CBS reveals a new look and is done by Sibling Rivalry.

2020–present

DESIGNER
Gretel (brand)

Antfood (Sound)

TYPOGRAPHY
TT Norms
USAGE
Official

On October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms and the new brand was done by NY-based Gretel. A five noted jingle is accompanied by it's saying, "This is CBS" and is done by Antfood. Not only that, CBS News and CBS Sports updated their wordmark, CBS Television Studios' name changed to simply CBS Studios, and CBS Television Distribution was renamed to CBS Media Ventures.

Wordmark


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