Logopedia
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Logopedia
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1951–present

1962–2020

Designer:  Lou Dorfsman
Typography:  Opti Didot CBS Special

Until 2020, this was still being used as a secondary logo. In 2020, this logo was discontinued for a rebranding, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News's and CBSN's Didot logos are also still being used on their website, despite their logos being changed until the end of March 2021.

1981–2016 (CBS Sports version)

CBS 1981 (Sports).svg
Designer:  Unknown
Typography:  Handel Gothic (modified)

1992–2007

CBS 1992.svg
Designer:  Pittard Sullivan
Typography:  Helvetica Bold

2001–2002

CBS (2002).svg
Designer:  Unknown
Typography:  Microgramma

2007–2010

CBS 2007.svg
Designer:  Unknown
Typography:  Custom typeface

2010–2011

CBS 2010.svg
Designer:  Unknown
Typography:  Helvetica Neue Bold

2011–2015

CBS 2011.svg
Designer:  Unknown
Typography:  Proxima Nova Black

2015–2020

CBS 2015.svg
Designer:  Unknown
Typography:  Gotham Bold

2016–2017 (TV Academy Annual Report)

CBS 2010's.svg
Designer:  Unknown
Typography:  Nobel

2017–2018 (TV Academy Annual Report)

CBS 2010's II.svg
Designer:  Unknown
Typography:  Proxima Nova

2017 (Young Sheldon version)

CBS (Young Sheldon Version).svg
Designer:  Unknown
Typography:  American Typewriter

2018–2020

CBS 2018.svg
Designer:  Sibling Rivalry
Typography:  Garage Gothic

2020–present

CBS 2020.svg
Designer:  Gretel (brand)

Antfood (sound)

Typography:  TT Norms Pro Bold
Launched:  October 2020

In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by NY-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations, CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City officially rebranded to Television City. The new wordmark is almost identical to the one used from 2015 until 2020.

Wordmark