Logopedia
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1935–1938

1938–1941

1951–present

1952–2021

Designer:  Lou Dorfsman
Typography:  Opti Didot CBS Special
Launched:  1952

Until 2020, this was still being used as a corporate logo. In 2020, this logo began to be transitioned away from, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News' and CBSN's Didot logos were still used on their website, despite their logos being changed, until the end of March 2021. Until January 23, 2022, the Didot font was still used by the latter, but is however, still used inside the studios of the former, as well as CBS EYE Productions.

1981–2016 (CBS Sports version)

CBS 1981 (Sports).svg
Designer:  Unknown
Typography:  Handel Gothic (modified)
Launched:  September 1981

1992–2007

CBS 1992.svg
Designer:  Pittard Sullivan
Typography:  Helvetica Bold (Modified)
Launched:  September 1992

2001–2002

CBS (2002).svg
Designer:  Unknown
Typography:  Microgramma Light
Launched:  September 2001

2007–2010

CBS 2007.svg
Designer:  Unknown
Typography:  Custom typeface
Launched:  September 2007

2010–2011

CBS 2010.svg
Designer:  Unknown
Typography:  Helvetica Neue Bold
Launched:  September 2010

2011–2015

CBS 2011.svg
Designer:  Unknown
Typography:  Proxima Nova Black
Launched:  September 2011

2015–2020

CBS 2015.svg
Designer:  Unknown
Typography:  Gotham Bold
Launched:  September 2015

2015 (Television Academy version)

CBS 2015 (Television Academy Version).svg
Designer:  Unknown
Typography:  Nexa Black
Launched:  February 2015

2016–2017 (TV Academy Annual Report)

CBS 2010's.svg
Designer:  Unknown
Typography:  Nobel
Launched:  February 2016

2017–2018 (TV Academy Annual Report)

CBS 2010's II.svg
Designer:  Unknown
Typography:  Proxima Nova
Launched:  February 2017

2017 (Young Sheldon version)

CBS (Young Sheldon Version).svg
Designer:  Unknown
Typography:  American Typewriter
Launched:  September 2017

2018–2020

CBS 2018.svg
Designer:  Sibling Rivalry Studio
Typography:  Garage Gothic
Launched:  September 2018

2020–present

CBS 2020.svg
Designer:  Gretel (brand)

Antfood (sound)

Typography:  TT Norms Pro (logo; on-air)
Launched:  October 8, 2020[1]

In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by New York-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations (now CBS News and Stations), CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City became simply Television City (due to divesting itself away from the network). The new wordmark is relatively similar to the 2015 one.

Wordmark

References

  1. McCabe, Rick (8 October 2020). "CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms". Business Wire. Retrieved on 8 February 2022.


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