Alternate version with a different corner, used especially on the CBS-owned WJZ-TV and WDEF-TV, as well as formerly WCBS. This version of the CBS eye was also used on a KCNC-TV billboard sign in September 1995 upon their transition from an NBC affiliate.
Outlined version, used on CBS's split screen credits since 2020
Pride Month variant as used by CBS Studios on its social media pages.
1952ā2021[]
Main version
Alternative version
Stacked version
Blue version
"In Color" version from 1965
Version with bolder typeface
Alternate version with bolder typeface
Bold "In Color" version
Bold blue version
Alternate blue bold version
Yellow and blue version
Logo rarely used on old TV cameras.
Gold version
"CBS Television" variation #1
"CBS Television" variation #2
"CBS Television Network" variation
"CBS Entertainment" variation (2006-2021)
"CBS Broadcasting Inc." variation
Logo with "Welcome home." slogan
HD version
Designer:
Lou Dorfsman George Lois Kurt Weihs Freedman Craw (CBS Didot font)[1]
Typography:
CBS Didot
Launched:
1952
A tweaked version of Didot became CBS' corporate font in 1952. Freedman Craw designed the CBS Didot font in 1966.
Until 2020, this was still being used as a corporate logo. In 2020, this logo began to be transitioned away from, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News' and CBSN's Didot logos were still used on their website, despite their logos being changed, until the end of March 2021. Until January 23, 2022, the Didot font was still used by the latter. It's still used inside the studios of the former, as well as CBS EYE Productions.
In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by New York-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations (now CBS News and Stations), CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City became simply Television City (due to divesting itself away from the network). The new wordmark is relatively similar to the 2015 one.
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