Pride Month variant as used by CBS Studios on its social media pages.
1962–2020
Main version
Alternative version
Stacked version
Blue version
"In Color" version from 1965
Version with bolder typeface
Alternate version with bolder typeface
Bold "In Color" version
Bold blue version
Alternate blue bold version
Yellow and blue version
Logo rarely used on old TV cameras.
Gold version
"CBS Television" variation
"CBS Television Network" variation
"CBS Entertainment" variation (2006-2021)
"CBS Entertainment" variation (2021-present)
"CBS Broadcasting Inc." variation
Logo with "Welcome home." slogan
Designer:
Lou Dorfsman
Typography:
Opti Didot CBS Special
Launched:
Unknown
Until 2020, this was still being used as a secondary logo. In 2020, this logo was discontinued for a rebranding, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News's and CBSN's Didot logos are also still being used on their website, despite their logos being changed until the end of March 2021.
Vertical version, primarily used on network promos
2020–present
Designer:
Gretel (brand)
Antfood (sound)
Typography:
TT Norms Pro Bold
Launched:
October 2020
"CBS Entertainment" variation
"CBS Entertainment" horizontal variation
Logo with tagline
In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by NY-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations, CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City officially rebranded to Television City. The new wordmark is almost identical to the one used from 2015 until 2020.