Logopedia
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1951–present

1962–2020

Designer:  Lou Dorfsman
Typography:  Opti Didot CBS Special
Launched:  Unknown

Until 2020, this was still being used as a secondary logo. In 2020, this logo was discontinued for a rebranding, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News's and CBSN's Didot logos are also still being used on their website, despite their logos being changed until the end of March 2021.

1981–2016 (CBS Sports version)

CBS 1981 (Sports)
Designer:  Unknown
Typography:  Handel Gothic (modified)
Launched:  Unknown

1992–2007

CBS 1992
Designer:  Pittard Sullivan
Typography:  Helvetica Bold
Launched:  Unknown

2001–2002

CBS (2002)
Designer:  Unknown
Typography:  Microgramma
Launched:  Unknown

2007–2010

CBS 2007
Designer:  Unknown
Typography:  Custom typeface
Launched:  Unknown

2010–2011

CBS 2010
Designer:  Unknown
Typography:  Helvetica Neue Bold
Launched:  Unknown

2011–2015

CBS 2011
Designer:  Unknown
Typography:  Proxima Nova Black
Launched:  Unknown

2015–2020

CBS 2015
Designer:  Unknown
Typography:  Gotham Bold
Launched:  Unknown

2016–2017 (TV Academy Annual Report)

CBS 2010's
Designer:  Unknown
Typography:  Nobel
Launched:  Unknown

2017–2018 (TV Academy Annual Report)

CBS 2010's II
Designer:  Unknown
Typography:  Proxima Nova
Launched:  Unknown

2017 (Young Sheldon version)

CBS (Young Sheldon Version)
Designer:  Unknown
Typography:  American Typewriter
Launched:  Unknown

2018–2020

CBS 2018
Designer:  Sibling Rivalry
Typography:  Garage Gothic
Launched:  Unknown

2020–present

CBS 2020
Designer:  Gretel (brand)

Antfood (sound)

Typography:  TT Norms Pro Bold
Launched:  October 2020

In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by NY-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations, CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City officially rebranded to Television City. The new wordmark is identical to the one used from 2015 until 2020.

Wordmark


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