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{{Television Networks US}} |
{{Television Networks US}} |
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[[Category:CBS]] |
[[Category:CBS]] |
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[[Category:Broadcast television networks in the United States]] |
[[Category:Broadcast television networks in the United States]] |
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[[Category:Television networks in the United States]] |
[[Category:Television networks in the United States]] |
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[[Category:New York City]] |
[[Category:New York City]] |
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[[Category:New York]] |
[[Category:New York]] |
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[[Category:1927]] |
[[Category:1927]] |
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[[Category:American Television networks]] |
[[Category:American Television networks]] |
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[[Category:CBS Entertainment]] |
[[Category:CBS Entertainment]] |
Revision as of 17:35, 9 January 2021
- "Columbia Broadcasting System" redirects here.
This page only shows primary logo variants. For other related logos and images, see:
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1941–1951 | 1946–1951 | 1951–present |
1941–1951
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1946–1951
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The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S".
1951–present
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The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.
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