The standard corporate typeface used by CBS since 1950s is Didot, a close relative to Bodoni.
Several of the typefaces used by CBS over the years were designed by Herb Lubalin of International Typeface Corporation, an associate of CBS art director Lou Dorfsman. These typefaces include Avant Garde, Lubalin Graph, and Serif Gothic.
This logo is still used on the website.
An SVG version of this logo is recommended but not required.
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This logo has a wordmark similar to the 1951 one.