Not to be confused with Canal Congo Télévision.


1958–1978 1978–2001 1998–present 2015–present
1958–1978 1978–2001 1998–present 2015–present

Beijing Television


BTV 1958.png

China Central Television (CCTV, 中央电视台) was founded on 1 May, 1958 as Beijing Television (北京电视台), with the logo rumoured to have been written/designed by then-leader Mao Zedong.

China Central Television (CCTV)

1978–2001; 2016-present

CCTV logo 1978.svg
Designer:  Zhang Desheng
Typography:  Unknown
Launched:  May 1, 1978

On 1 May, 1978, Beijing Television was renamed China Central Television (CCTV, 中央电视台).

This logo was designed by employee Zhang Desheng, and known as a "butterfly" or "atom", & is still (rarely) used as an alternate logo. The logo was revived in 2016 for the CCTV Animation.

The following were used on the opening of its flagship newscast Xinwen Lianbo between 1988 and 2001.


CCTV logo.svg

CCTV unveiled a new logo in 1998.


CCTV 2015.svg

Although it become the primary logo since 2015, it only can been seen on CCTV-4 (China-International channel) idents, CCTV-13 (news channel), some CCTV promo and CCTV's website.