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| 1958–1978 | 1978–2001 | 2001–present | 2015–present |
Beijing Television
1958–1978
China Central Television (CCTV) was founded in 1958 as Beijing Television (BTV), with the logo rumoured to have been written/designed by then-leader Mao Zedong.
CCTV
1978–2001
| DESIGNER Zhang Desheng | TYPOGRAPHY Unknown | USAGE Official |
In 1978, BTV was divided into BTV and the current CCTV.
This logo was designed by employee Zhang Desheng, and known as a "butterfly" or "atom", & is still (rarely) used as an alternate logo.
.svg "CCTV Gold (1978-2001).svg (9 KB)")
.svg "CCTV Print (1978-2001).svg (9 KB)")
The following were used on the opening of its flagship newscast Xinwen Lianbo between 1988 and 2001.
1991–present (promo); 2001–present (On Screen Bug)
CCTV unveiled a new logo in 1991.
2015–present
This logo has only been seen on CCTV-4 idents, CCTV-13 (a news channel), and CCTV's website.
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