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Contents

BTV 1958 CCTV logo 1978 CCTV logo CCTV 2015
1958–1978 1978–2001 2001–present 2015–present

Beijing Television

1958–1978

BTV 1958

China Central Television (CCTV) was founded in 1958 as Beijing Television (BTV), with the logo rumoured to have been written/designed by then-leader Mao Zedong.

CCTV

1978–2001

CCTV logo 1978


DESIGNER
Zhang Desheng
TYPOGRAPHY
Unknown
USAGE
Official

In 1978, BTV was divided into BTV and the current CCTV.

This logo was designed by employee Zhang Desheng, and known as a "butterfly" or "atom", & is still (rarely) used as an alternate logo.

The following were used on the opening of its flagship newscast Xinwen Lianbo between 1988 and 2001.

1991–present (promo); 2001–present (On Screen Bug)

CCTV logo

CCTV unveiled a new logo in 1991.

2015–present

CCTV 2015

This logo has only been seen on CCTV-4 idents, CCTV-13 (a news channel), and CCTV's website.


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