CCTV

Contents
1958–1978	1978–2001	2001–present	2015–present

Beijing Television

1958–1978

China Central Television (CCTV, 中央电视台) was founded on 1 May, 1958 as Beijing Television (北京电视台), with the logo rumoured to have been written/designed by then-leader Mao Zedong.

CCTV

1978–2001

DESIGNER Zhang Desheng

TYPOGRAPHY Unknown

USAGE Official

On 1 May, 1978, Beijing Television was renamed China Central Television (CCTV, 中央电视台).

This logo was designed by employee Zhang Desheng, and known as a "butterfly" or "atom", & is still (rarely) used as an alternate logo.

Gold/yellow version

Print version

The following were used on the opening of its flagship newscast Xinwen Lianbo between 1988 and 2001.

1988–1990

1990–1995

1995–2001 (CCTV 4)

1995–2001 (CCTV 1)

1978–1990

1990–1995

1995–2001

1991–present (promo); 2001–present (On Screen Bug/Secondary)

CCTV unveiled a new logo in 1991.

2015–present

Although it become the primary logo since 2015, it only can been seen on CCTV-4 (China-International channel) idents, CCTV-13 (news channel), some CCTV promo and CCTV's website.