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This article is about the main brand. For the channels, see CDF, CDF Premium and CDF HD.

Contents

2003-2006 2006-2007 2007-2010 2010-2019 2019-present 2021 (upcoming)
2003-2006 2006-2007 2007-2010 2010-2019 2019-present 2021 (upcoming)

CDF (acronym of Canal del Fútbol), is a privately owned pack of sports pay TV channels of Chile. It launched in 2003, initially controlled by the Asociación Nacional de Fútbol Profesional, being the holders of the broadcasting rights of the leagues Primera A and Primera B. Since 2019 is owned and operated by WarnerMedia.

2003-2006

LogoCDForiginal.png

2006-2007

Logocdf2006.jpg

2007-2010

CDF 2007.png

2010-2019

CDF 2015.png
DESIGNER
Smog
TYPOGRAPHY
Helvetica Condensed
USAGE
Official
ALSO KNOWN AS
"CDF y punto" ("CDF, period")

In 2010 CDF unveils a new logo, replacing the soccer ball image with a red period. This logo was designed by Chilean agency Smog.

“Upon reflecting on the meaning of CDF as a brand, we articulated our work around this idea: when it comes to soccer, CDF has the last word. Moreover, CDF is the last word”
Smog[1]

2019-present

CDF 2019.png
DESIGNER
InJaus
TYPOGRAPHY
Helvetica Condensed
USAGE
Official

After the acquisition by Turner Broadcasting System Latin America (currently folded into WarnerMedia), the CDF logo got a new color palette of gray and green with new graphics, adapted from sister channel TNT Sports, made by Turner's in-house team InJaus.

TNT Sports

2021 (upcoming)

TNTSports2021.png
DESIGNER
InJaus
TYPOGRAPHY
Unknown
USAGE
Upcoming

In January 2021 WarnerMedia confirmed the change from CDF to TNT Sports, set to happen on January 17, date of the Superclásico between Colo-Colo v Universidad de Chile. Instead of using the logo introduced in 2017 (source of the colors adopted by CDF in 2019), the channel will unveil a new logo and new colors, which erases the vertical lines of the icon, now resembling a heart rate graph, representing the passion for sports. This new logo will be also introduced for the original Argentinian channel the same day.

The channels of the brand in Chile will be renamed all the same day:

  • CDF HD will become TNT Sports HD.
  • CDF Premium will become TNT Sports 2.
  • CDF, the basic channel, will become TNT Sports 3.

Notes and references

  1. Smog - CDF
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