This article is about the main brand. For the original channel created in 2003, see CDF Premium. For the basic channel created in 2006, see CDF. For the streaming service, see Estadio CDF.
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| 2003-2006 | 2006-2007 | 2007-2010 | 2010-2019 | 2019-present |
2003-2006
2006-2007
2007-2010
2010-2019
In 2010 CDF unveils a new logo, replacing the soccer ball image with a red period. This logo was designed by Chilean agency Smog.
“Upon reflecting on the meaning of CDF as a brand, we articulated our work around this idea: when it comes to soccer, CDF has the last word. Moreover, CDF is the last word”
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— Smog[1]
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2019-present
After the acquisition by Turner Broadcasting System Latin America (currently folded into WarnerMedia), the CDF logo got a new color palette of gray and green with new graphics, adapted from sister channel TNT Sports, made by Turner's in-house team InJaus.
Notes and references
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