PT Citra Nusa Insan Cemerlang, commonly shortened as CNI, is an Indonesian consumer goods company that initially focused solely on the multi-level marketing (MLM) implementation and was established in Bandung on October 1, 1986.

On October 1, 2023 (on its 37th anniversary), CNI had shifted its business strategy from MLM to a unique concept which called as "mixed marketing concept" (MMC), which its products are now on sale across offline and online platforms and even implemented parts of franchising system, while also maintained the direct selling system.


CNI (1986)


CNI (2024)

On June 1, 2024, CNI overhauled its logo for the first time in nearly 38 years, following its business concept change.

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