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2002–2004 (pre-launch) 2005–2007 2008–2010 2010–2012
2002–2004 (pre-launch) 2005–2007 2008–2010 2010–2012
2012–January 2016 January–September 2016 2016 (pre-launch) September 2016–present
2012–January 2016 January–September 2016 2016 (pre-launch) September 2016–present

MCMtv[]

2002–2004 (pre-launch)[]

I-MCM logo 2002

CStar was originally founded on June 20, 2002 as MCMtv. Upon its foundation, it was originally a TV production company.

Europe 2 TV[]

2004-2005 (prelaunch)[]

17 1

2005–2007[]

Europe2 TV

On October 17, 2005, CStar was changed into a TV channel and were renamed to Europe 2 TV by launching the channel officially. Its name was taken from the radio network Europe 2.

The identity was created by View. The idents centered around loudspeakers that were situated in odd places, such as in a tattooed man, a bicycle or a pair of sneakers.

Virgin 17[]

2008–2010[]

Virgin 17 logo

In tandem with the rebrand of Europe 2 to Virgin Radio, Europe 2 TV relaunched as Virgin 17 at midnight between December 31, 2007 and January 1, 2008.

The new identity was created by View.

Direct Star[]

2010–2012[]

Direct Star logo 2010

In March 2010, Lagardère entered talks about selling Virgin 17 to Bolloré Media.[1] The deal was finalised in June. As a result of the change in ownership, Virgin 17 will change its name to Direct Star. The relaunch is scheduled for 7 p.m. on September 1, 2010.

The logo for the relaunched channel was revealed on July 27, 2010. The new logo and graphics were created by Dream On

D17[]

2012-2016[]

2012–January 2016[]

D17

January–September 2016[]

D17 LOGO BLEU PRINT

CStar[]

2016–present[]

CStar logo


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