CYB Yasumura Design was an American-based international branding and packaging design firm. It was initially formed as a unit of Young & Rubicam in 1969 as the 285 Design Division, named after the studio's address. It became Yasumura & Associates in 1975 with Mutsuo "Muts" Yasumura as principal, and then Cato Yasumura Behaeghel in February 1982 after being merged with Cato Johnson's design division, gaining a European presence with its Brussels office led by Julien Behaeghel. In 1983, the Cincinnati office spun itself off into Libby, Perszyk, Kathman. The firm adopted its final name in the late 1980s, and in 1993 Yasumura and vice president Joy Greene left CYB to form MUTS&JOY&. The firm was folded into Wunderman Cato Johnson after 1994.
| 1970s | 1980s | 1990s |
1970s[]
1980s[]
Gannett
Valvoline
Dannon
USA Today
Gevalia
USA '88
Cadbury Starbar
Palmolive
