Logopedia
Advertisement

Contents

1824–1866 1866 1866–1879 1876–1905 1900 1900–1955 1910–1921
1824–1866 1866 1866–1879 1876–1905 1900 1900–1955 1910–1921
1921–1960 1960–1985 1985–2011 1960–1985 1985–2021 2003–2021 (primary), 2021-present (secondary) 2020–present
1921–1960 1960–1985 1985–2011 1960–1985 1985–2021 2003–2021 (primary), 2021-present (secondary) 2020–present

Cadbury's (first era)

1824–1866

Cadbury's 1866.png

1866

Cadbury's 1870s.png

1866–1879

Cadbury's 1890s.png

1876–1905

Cadbury's 1900s.png

1900

Cadbury's 1905.png

Cadbury (first era)

1900–1955

Cadbury's 1905-.png

In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.

The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911-1939 and again after the Second World War.

Cadbury's (second era)

1910-1921

Logopedia InfoWhite.svg LOGO MISSING

1921–1960

Cadbury's 2.png

The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

1960–1985

Cad.png

1985–2011

Cadbury's.png


Logopedia InfoWhite.svg SVG NEEDED

Cadbury (second era)

1960–1985

Cad2.png

1985–2021

Cadbury.svg

2003–2021 (primary), 2021-present (secondary)

Cadbury logo.svg

2020–present

Cadbury (2020).svg
Designer:  Rob Clarke[1] and Bulletproof[2]
Typography:  Custom wordmark
Launched:  Unknown

A new, more contemporary wordmark, designed by Rob Clarke alongside Bulletproof, first debuted in Australia in April 2020. It was followed by Malaysia and South Africa later in the year. In the United Kingdom and Ireland, it was first seen used on 1 May 2020 before being fully launched in early 2021, with Cadbury gradually rolling out the new logo on packaging.

Reference

  1. "Cadbury". Rob Clarke. Retrieved on 28 March 2021.
  2. "Cadbury Dairy Milk". Bulletproof. Retrieved on 28 March 2021.
Advertisement