110,638 Pages

Contents

1824–1866 1866 1866–1879 1876–1905 1900 1900–1955
1824–1866 1866 1866–1879 1876–1905 1900 1900–1955
1921–1960 1960–2006 1960–2006 2003–2020 2020–present  
1921–1960 1960–2006 1960–2006 2003–2020 2020–present

Cadbury's (first era)

1824–1866

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1866

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1866–1879

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1876–1905

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1900

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Cadbury (first era)

1900–1955

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In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.

The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911-1939 and again after the Second World War.

Cadbury's (second era)

1921–1960

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The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

1960-1985

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1985–2006

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Cadbury (second era)

1960–1985

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1985–2006

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2003–2020

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2020–present

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A new, more contemporary wordmark, designed by Bulletproof, first debuted in Australia in April, it will be followed by Malaysia and South Africa later in the year, and in the United Kingdom and Ireland, it was first seen on 1st May 2020 and is to be fully launched in early 2021.

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