Logopedia
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Logopedia
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Contents

1824–1866 1866 1866–1879 1876–1905 1900 1900–1955
1824–1866 1866 1866–1879 1876–1905 1900 1900–1955
1921–1960 1960–2011 1960–present 2003–present 2020–present  
1921–1960 1960–2011 1960–present 2003–present 2020–present

Cadbury's (first era)

1824–1866

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1866

Cadbury's 1870s.png

1866–1879

Cadbury's 1890s.png

1876–1905

Cadbury's 1900s.png

1900

Cadbury's 1905.png

Cadbury (first era)

1900–1955

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In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.

The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911-1939 and again after the Second World War.

Cadbury's (second era)

1921–1960

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The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

1960–1985

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1985–2011

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Cadbury (second era)

1960–1985

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1985–present

Cadbury.svg

2003–present

Cadbury logo.svg

2020–present

Cadbury (2020).svg
Designer:  Rob Clarke[1] and Bulletproof[2]
Typography:  Custom wordmark
Launched:  Unknown

A new, more contemporary wordmark, designed by Rob Clarke alongside Bulletproof, first debuted in Australia in April 2020. It was followed by Malaysia and South Africa later in the year. And in the United Kingdom and Ireland it was first seen used on 1st May 2020 before being fully launched in early 2021. However, the previous logo is still used on most of its products today, while some products now use this logo.

Reference

  1. "Cadbury". Rob Clarke. Retrieved on 28 March 2021.
  2. "Cadbury Dairy Milk". Bulletproof. Retrieved on 28 March 2021.
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