Cadbury's (first era)
Cadbury (first era)
In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.
The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911-1939 and again after the Second World War.
Cadbury's (second era)
The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.
Cadbury (second era)
A new, more contemporary wordmark, designed by Rob Clarke alongside Bulletproof, first debuted in Australia in April 2020. It was followed by Malaysia and South Africa later in the year. And in the United Kingdom and Ireland it was first seen used on 1st May 2020 before being fully launched in early 2021.