Cadbury

1824–1866	1866	1866–1879	1876–1905	1900	1900–1955
1921–1960	1960–2006	1960–2006	2003–2020	2020–present

Cadbury's (first era)

1824–1866

1866

1866–1879

1876–1905

1900

Cadbury (first era)

1900–1955

In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.

The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911-1939 and again after the Second World War.

Cadbury's (second era)

1921–1960

The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

1960–2006

SVG NEEDED

Cadbury (second era)

1960–2006

2003–2020

Gold variant

Tan variant

Variant used from 2003 to 2015, nicknamed the 'Cadbury Swirl'

Variant used since 2010

2020–present

Purple variant

Gold-on-purple variant

A new, more contemporary wordmark, designed by Bulletproof, first debuted in Australia in April, it will be followed by Malaysia and South Africa later in the year, and in the United Kingdom and Ireland, it was first seen on 1st May 2020 and is to be fully launched in early 2021.

• https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_cadbury_by_bulletproof.php
• https://internewscast.com/cadbury-changes-its-logo-for-the-first-time-in-50-years-and-will-rollout-first-in-australia/
• https://www.brandinlabs.com/2020/04/16/%E5% (Chinese)

External links

• [1]