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− | |Cadbury's 1866.png| |
+ | |Cadbury's 1866.png|1824–1866 |
|Cadbury's 1870s.png|1866 |
|Cadbury's 1870s.png|1866 |
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|Cadbury's 1890s.png|1866–1879 |
|Cadbury's 1890s.png|1866–1879 |
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===2003–2020=== |
===2003–2020=== |
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[[File:Cadbury logo.svg|center|250px]] |
[[File:Cadbury logo.svg|center|250px]] |
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− | <gallery |
+ | <gallery position="center" spacing="small" widths="150" bordercolor="transparent" captionalign="center" hideaddbutton="true"> |
− | cadburygold.png|Gold |
+ | cadburygold.png|Gold variant |
− | Cadbury (Tan).svg|Tan |
+ | Cadbury (Tan).svg|Tan variant |
− | cadbury_icon_by_slamiticon-d5zeoyi.png| |
+ | cadbury_icon_by_slamiticon-d5zeoyi.png|Variant used from 2003 to 2015, nicknamed the 'Cadbury Swirl' |
− | Cadbury-droplet.png| |
+ | Cadbury-droplet.png|Variant used since 2010 |
</gallery> |
</gallery> |
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===2020–present=== |
===2020–present=== |
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[[File:Cadbury (2020).svg|center|300px]] |
[[File:Cadbury (2020).svg|center|300px]] |
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− | <gallery |
+ | <gallery position="center" spacing="small" widths="150" bordercolor="transparent" captionalign="center" hideaddbutton="true"> |
+ | Cadbury 2020-purple.svg|Purple variant |
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− | Cadbury_2020_purple.png|Purple version {{SVG needed gallery}} |
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− | Cadbury_(2020)_with_Purple_Background.svg| |
+ | Cadbury_(2020)_with_Purple_Background.svg|Gold-on-purple variant |
</gallery> |
</gallery> |
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A new, more contemporary wordmark, designed by [[Bulletproof]], first debuted in Australia in April, it will be followed by Malaysia and South Africa later in the year, and in the United Kingdom and Ireland, it was first seen on 1st May 2020 and is to be fully launched in early 2021. |
A new, more contemporary wordmark, designed by [[Bulletproof]], first debuted in Australia in April, it will be followed by Malaysia and South Africa later in the year, and in the United Kingdom and Ireland, it was first seen on 1st May 2020 and is to be fully launched in early 2021. |
Revision as of 14:04, 2 June 2020
1824–1866 | 1866 | 1866–1879 | 1876–1905 | 1900 | 1900–1955 |
1921–1960 | 1960–2006 | 1960–2006 | 2003–2020 | 2020–present |
Cadbury's (first era)
1824–1866
1866
1866–1879
1876–1905
1900
Cadbury (first era)
1900–1955
In 1905, William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design.
The logo was an image of a stylised cocoa tree interwoven with the Cadbury name. Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although not recognised much today, it was used consistently from 1911-1939 and again after the Second World War.
Cadbury's (second era)
1921–1960
The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.
1960–2006
SVG NEEDED |
Cadbury (second era)
1960–2006
2003–2020
2020–present
A new, more contemporary wordmark, designed by Bulletproof, first debuted in Australia in April, it will be followed by Malaysia and South Africa later in the year, and in the United Kingdom and Ireland, it was first seen on 1st May 2020 and is to be fully launched in early 2021.
- https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_cadbury_by_bulletproof.php
- https://internewscast.com/cadbury-changes-its-logo-for-the-first-time-in-50-years-and-will-rollout-first-in-australia/
- https://www.brandinlabs.com/2020/04/16/%E5% (Chinese)
External links
Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard | Chipita Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chappies | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Palitos de la Selva | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes |