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Cadbury's Boost

1985-c.1994

Boost85

The Boost bar was introduced in 1985 and contained coconut and caramel. In 1989 it was joined by two new variants, peanut and biscuit. Both coconut and peanut variants were discontinued in 1994. 

c.1994-1996

Boost90

This overhaul saw a completely new wordmark, and the main colour of the wrapper switched to blue, which has been used ever since. The Cadbury's logo was also placed in a box.

1996-2003

Boost96

A slight edit in 1996 saw the blue/red/white colour scheme kept but made some slight changes including a new wordmark and the removal of the box in which the Cadbury's logo sat.

Cadbury Boost

2003–2009

Boost03

This logo was originally introduced on the Boost Guarana variant in 2002 and was made the bar's main logo following the switch from Cadbury's to Cadbury.

2009–2018

Boost09

This logo marked the end of the blue/red/white colour scheme after 15 years and introduced a new blue/black/gold variant.

2018–present

Boost18

In 2018, a slight redesign was introduced, with an altered font, and the Cadbury logo now surrounded in purple.


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