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Contents

1985–c.1994 c.1994–1996 1996–2003 2003–2009 2009–2013 2013–2018 2018–present
1985–c.1994 c.1994–1996 1996–2003 2003–2009 2009–2013 2013–2018 2018–present

Cadbury's Boost

1985–c.1994

Boost85.png

The Boost bar was introduced in 1985 and contained coconut and caramel. In 1989 it was joined by two new variants, peanut and biscuit. Both coconut and peanut variants were discontinued in 1994. 

c.1994–1996

Boost90.png

This overhaul saw a completely new wordmark, and the main colour of the wrapper switched to blue, which has been used ever since. The Cadbury's logo was also placed in a box.

1996–2003

Boost96.png

A slight edit in 1996 saw the blue/red/white colour scheme kept but made some slight changes including a new wordmark and the removal of the box in which the Cadbury's logo sat.

Cadbury Boost

2003–2009

Boost03.png

This logo was originally introduced on the Boost Guarana variant in 2002 and was made the bar's main logo following the switch from Cadbury's to Cadbury.

2009–2013

Boost09.png

This logo marked the end of the blue/red/white colour scheme after 15 years and introduced a new blue/black/gold variant.

2013–2018

Boost13.png

In 2010, Cadbury began fazing out their elliptical device, nicknamed the 'Cadbury Swirl', on their products, starting with one of their most well-known brands - Dairy Milk - and by 2015, the 'Cadbury Swirl' had been removed from all their brands.

2018–present

Boost18.png

A slight redesign with an altered font was introduced in 2018.


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