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Cadbury's Curly Wurly

1970-1988

Curlywurly70

The Curly Wurly bar was launched in 1970 and was notably advertised on British TV by comedian and actor Terry Scott.

1988-199?

Curlywurly88

Curly Wurly underwent its first major revamp in around 1988 when the original font was replaced with a more updated logo. This logo introduced the multicolour scheme that is still used today.

199?-1998

Curlywurly94

In the mid-'90s the bar had another revamp, this time introducing the Cadbury's box, which was commonplace at the time, a new font, and also slightly altering the colour-scheme to its present colours. The white and yellow letters were removed, although yellow was still used for the outline of the font. 

1998-2002

Curlywurly98

In 1998, the Curly Wurly bar underwent a slight overhaul to tie into the Cadbury Land series of adverts that were broadcast at the time. This overhaul notably had a chocolate mascot named CurlyWurly on the packaging. 

Cadbury Curly Wurly

2003–2009

Cadbury02

The Cadbury products overhaul in 2003 saw the introduction of a much-altered logo, now in 3D, although the same colour scheme was kept. The Cadbury swirl was also added.

2009–present

Curlywurly09

As part of a revamp in 2009, Cadbury gave the Curly Wurly a more retro themed logo. Returning to 2D and adding curly lines around the wordmark. The Cadbury swirl was removed in a minor alteration in 2015. 


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