Cadbury's Curly Wurly[]
1970-1988[]
The Curly Wurly bar was launched in 1970 and was notably advertised on British TV by comedian and actor Terry Scott.
1988-199?[]
Curly Wurly underwent its first major revamp in around 1988 when the original font was replaced with a more updated logo. This logo introduced the multicolour scheme that is still used today.
199?-1998[]
In the mid-1990s, the bar had another revamp, this time introducing the Cadbury's box, which was commonplace at the time, a new font, and also slightly altering the colour-scheme to its present colours. The white and yellow letters were removed, although yellow was still used for the outline of the font.
1998-2003[]
In 1998, the Curly Wurly bar underwent a slight overhaul to tie into the Cadbury Land series of adverts that were broadcast at the time. This overhaul notably had a chocolate mascot named CurlyWurly on the packaging.
Cadbury Curly Wurly[]
2003–2009[]
The Cadbury products overhaul in 2003 saw the introduction of a much-altered logo — now in 3D — although the same colour scheme was kept. The Cadbury swirl was also added.
2009–present[]
As part of a revamp in 2009, Cadbury gave the Curly Wurly a more retro themed logo, returning to 2D and adding curly lines around the wordmark. The Cadbury swirl was removed in a minor alteration in 2015.
Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard | Chipita Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chappies | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Palitos de la Selva | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes |