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1905–1915 1915–1923 1923–1940 1940–1952 1952–1961
1905–1915 1915–1923 1923–1940 1940–1952 1952–1961
1961–1970 1970–1980 1980–1991 1991–1993 1993–1999
1961–1970 1970–1980 1980–1991 1991–1993 1993–1999
1999–2003 2003–2009 2009–2013 2013–2021 2020–present
1999–2003 2003–2009 2009–2013 2013–2021 2020–present

Cadbury's Dairy Milk Chocolate[]

1905–1915[]

Cadbury1905

1915–1923[]

Cadbury1915

1923–1940[]

Cadbury1923

1940–1952[]

Cadbury1940

1952–1961[]

Cadbury1952

1952 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.

1961–1970[]

Cadbury1961

Cadbury's Dairy Milk[]

1970–1980[]

Cadbury1970

1980–1991[]

Cadbury1980

1991–1993[]

Cadbury1991

1993–1999[]

Cadbury1993

1999–2003[]

Cadbury1999

The new millennium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real-life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.

Cadbury Dairy Milk[]

2003–2009[]

Cadbury Dairy Milk 2003

2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed. 

2009–2013[]

Cadbury Dairy Milk
Designer:  Pearlfisher
Typography:  Unknown
Launched:  2009

The new-look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on early versions of this design, the words 'Milk Chocolate' returned for the first time since 1980. A slightly refreshed 'glass and a half' image was introduced, now pouring in the 'I' of Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.

2013–2021[]

Cadbury Dairy Milk 2015
Designer:  Pearlfisher[1]
Typography:  Custom wordmark
Launched:  Unknown

This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2013 logo above) disappear for good.

2020–present[]

Cadbury Dairy Milk (2020)
Designer:  Bulletproof[2]
Typography:  Custom wordmark
Launched:  Unknown

The new look, along with new Cadbury wordmark, debuted in Australia in April, it will be followed in Malaysia and South Africa later in the year, and eventually in the United Kingdom and Ireland in early 2021.[3]

References[]

  1. Cadbury Dairy Milk. Pearlfisher. Retrieved on October 30, 2021.
  2. Cadbury Dairy Milk. Bulletproof. Retrieved on March 28, 2021.
  3. Cadbury Changes Its Logo For the First Time in 50 Years and Will Rollout First in Australia. InterNewsCast. Retrieved on March 28, 2021.


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