1905–1915 | 1915–1923 | 1923–1940 | 1940–1952 | 1952–1961 |
1961–1970 | 1970–1980 | 1980–1991 | 1991–1993 | 1993–1999 |
1999–2003 | 2003–2009 | 2009–2013 | 2013–2021 | 2020–present |
Cadbury's Dairy Milk Chocolate[]
1905–1915[]
1915–1923[]
1923–1940[]
1940–1952[]
1952–1961[]
1952 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.
1961–1970[]
Cadbury's Dairy Milk[]
1970–1980[]
1980–1991[]
1991–1993[]
1993–1999[]
1999–2003[]
The new millennium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real-life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.
Cadbury Dairy Milk[]
2003–2009[]
2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed.
2009–2013[]
|
|
|
The new-look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on early versions of this design, the words 'Milk Chocolate' returned for the first time since 1980. A slightly refreshed 'glass and a half' image was introduced, now pouring in the 'I' of Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.
2013–2021[]
|
|
|
This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2013 logo above) disappear for good.
2020–present[]
|
|
|
The new look, along with new Cadbury wordmark, debuted in Australia in April, it will be followed in Malaysia and South Africa later in the year, and eventually in the United Kingdom and Ireland in early 2021.[3]
References[]
- ↑ Cadbury Dairy Milk. Pearlfisher. Retrieved on October 30, 2021.
- ↑ Cadbury Dairy Milk. Bulletproof. Retrieved on March 28, 2021.
- ↑ Cadbury Changes Its Logo For the First Time in 50 Years and Will Rollout First in Australia. InterNewsCast. Retrieved on March 28, 2021.
Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard | Chipita Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone Gum and candy brands: Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chappies | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Palitos de la Selva | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes |