Cadbury's Dairy Milk Chocolate
1952 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.
Cadbury's Dairy Milk
The new millennium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real-life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.
Cadbury Dairy Milk
2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed.
The new look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on early versions of this design, the words 'Milk Chocolate' returned for the first time since the 1980. A slightly refreshed 'glass and a half' image was introduced, now pouring in the Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.
This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2015 logo above) disappear for good. It also sees a return to using lowercase type for the first time since brief uses in the 1961 and 1970