Cadbury's Dairy Milk Chocolate
1905–1915
1915–1923
1923–1940
1940–1952
1952–1961
1952 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.
1961–1970
Cadbury's Dairy Milk
1970–1980
1980–1991
1991–1993
1993–1999
1999–2003
The new millennium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real-life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.
Cadbury Dairy Milk
2003–2010
2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed.
2010–2013
The new-look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on early versions of this design, the words 'Milk Chocolate' returned for the first time since 1980. A slightly refreshed 'glass and a half' image was introduced, now pouring in the Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.
2013–2021
This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2013 logo above) disappear for good.
2020–present
The new look, along with new Cadbury wordmark, debuted in Australia in April, it will be followed in Malaysia and South Africa later in the year, and eventually in the United Kingdom and Ireland in early 2021.
