1949 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.
1961–1970[]
Cadbury's Dairy Milk[]
1970–1980[]
1980–1991[]
1991–1993[]
1993–1999[]
1999–2003[]
The new millennium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real-life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.
Cadbury Dairy Milk[]
2003–2009[]
2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed.
The new-look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on early versions of this design, the words 'Milk Chocolate' returned for the first time since 1980. A slightly refreshed 'glass and a half' image was introduced, now pouring in the 'I' of Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.
This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2013 logo above) disappear for good.
The new look, along with new Cadbury wordmark, debuted in Australia in April, it will be followed in Malaysia and South Africa later in the year, and eventually in the United Kingdom and Ireland in early 2021.[3]
Notes 1 International brand licensee. Australia brand held by PepsiCo. 2 Under license from Glico. 3 Biscuit brand licensee. Dairy products held by Groupe Danone. 4 Joint venture with Acorn Holdings (JAB Holding Company). 5 International licensee, US & Canada brand rights held by The Kraft Heinz Company. 6 Joint venture with Ajinomoto. 7Philippine, Mexican and Venezuelan licensee, North American rights held by The Kraft Heinz Company, international rights held by Groupe Lactalis.
