Cadbury's Double Decker
The Double Decker was introduced in 1976 and originally had raisins in the bottom layer.
In 1987, the wrapper received a complete overhaul, including the lettering which was made rounder and in lowercase. Also, the recipe no longer had raisins in.
Around 1992, the colour scheme was altered to orange and purple. Also, the Cadbury's logo was now sat inside a slanted purple box.
In the mid-to-late 90s, the packaging and logo was once again changed.
For the new millennium, the wrapper received yet another overhaul. The lettering was now entirely lowercase and was given a large purple outline. The Cadbury's logo was also removed from the box.
Cadbury Double Decker
After Cadbury's rebranded to Cadbury in early 2003, some edits were made to the wrapper again. The font is now entirely capitalised again, and the Cadbury swirl was added.
New branding was introduced in 2009, giving the packaging its first overhaul in almost 10 years. The "Double" portion of the name is now in lowercase and the orange/purple design no longer appears textured.
The "Cadbury swirl" is removed, leaving just the Cadbury wordmark in gold.
In 2016, a redesign was introduced, with new fonts for both parts of the logo and the "double" now slightly overlapping in a similar style to the 1987 and 1992 logos.
With the launch of Cadbury's new logo in 2021, the Double Decker packaging was given a makeover.
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