The Flake bar was invented in 1920, and by the 1930s it was commonly sold in an ice cream known as a '99 Flake' in Britain.
Circa 1970, the logo was given makeover from its previous simplistic logo. The colouring of the logo was now a darker blue, and was in a different font with a capital "F". The "k" was shown extending down underneath the "e" for the first time as well.
For the first time in 25 years, the logo was altered slightly in 1995. The logo now had two waves at each end, and the colour scheme was now purple. The "F" of the logo was also stylised similarly to the "k"
For the new millennium, the wrapper was altered yet again, with a much more unusual font. The logo also returned to a darker blue colour.
Cadbury continued to use the 1999 logo after the brand-wide revamp in 2003, only with the addition of the Cadbury swirl.
After 10 years, the Flake received its current look in 2009. This featured a darker blue than before and also removed the capitalisation for the first time since the 1970s. The Cadbury swirl was removed in 2015.
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