Following a trial launch in 1981, Cadbury's launched the Wispa in 1983.
In 1992 the Wispa underwent a mild rebranding, with a new font and the addition of the Cadbury's box that was used at the time.
The logo was slightly altered around 1995, with the gold outline becoming part-white, and a slight 3D effect being applied. This edited logo was used until the Cadbury overhaul of 2003 when the Wispa was discontinued and the product was relaunched as "Dairy Milk Bubbly".
Assisted by an internet campaign, the Wispa bar returned in 2007.