Cali is a brand of transparent, sparkling malt drinks without alcohol. Designed to meet the need for a healthy, enjoyable fruit-flavored beverage for children.
Cali Shandy[]
1994–1997[]
Designer:
Unknown
Typography:
Custom (Cali) Futura Bold (Shandy)
Launched:
September 29, 1993 (trademarking)[1] 1994 (launch)
In 1994, San Miguel launched Cali, a brand of shandy that was popular with teenagers.
Cali[]
1997–2004, 2019–2023 (secondary)[]
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
Asia Brewery responded with Q Shandy, which reportedly had a higher alcohol content than Cali; Q Shandy has since been discontinued. San Miguel launched two variants of Cali: Cali Ice, an apple-flavored shandy, and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage.
2004–2013[]
Designer:
Unknown
Typography:
Custom (Cali) Goudy Old Style Bold (Non-Alcoholic)
