LS85TV Canal 13, also known as (Canal 13, nicknamed since 2008 as El Trece and stylized since 2016 as eltrece), is an Argentine television channel, owned by Arte Radiotelevisivo Argentino S.A., also known as Artear, in turn owned by Grupo Clarín that is licensed to Buenos Aires, Argentina.
Río de la Plata Televisión[]
1960–1963[]
Canal 13 was officially launched on October 1, 1960 as Río de la Plata Televisión and the first logo was a black-edged white television screen with a thick black circle, inside this, there is a square with the image of the Río de la Plata and within it, the name of that moment at the bottom and top.
Canal 13[]
1963–1965[]
Then in 1963, the channel passed to its final name of Canal 13 and its logo changed to a simple test card (similar to the Canal 7 logo used back then) with the code name of the channel at that time.
1965-1967[]
Then a text with the name of the channel was adopted, occasionally accompanied by the Telepibe, the channel's mascot at that time.
1967–1992[]
1967–1978[]
In 1967, a new logo. It was a stylized number 13 and a word "Canal" inside of the digit number 3. Since Argentine televisions were black and white at the time, the logo was predominately black and white. This logo would be used for the next 25 years.
1978–1980[]
SVG NEEDED
Prior to the arrival of color TV in Argentina in 1978, the logo adopted a cyan diamond effect. The word "CANAL" inserted in the "3" also became optional.
1980–1984[]
With the official arrival of color in 1980, the logo was modified, adding nine color copies of the 1967 logo, each following the color spectrum (starting in blue and ending in purple).
1984–1986[]
Then in 1984, to commemorate Canal 13's silver anniversary (25 years by 1985), a gold-plated silver logo was adopted. The frontal faces were silver, and the side faces were golden.
1986–1988[]
In 1986, the logo became red and lost its 3D-ish look for 2 years. Aditionally, the word "CANAL" became mandatory again.
1988–1990[]
Then, in the second half of 1988, the logo turned entirely gold, this time removing the word "CANAL" completely.
1990[]
With the arrival of Artear to the channel in 1990, the logo was modified, this time gaining a golden appearance. The word "CANAL" also became mandatory once again. However, this logo became short-lived, lasting less than a year.
1990–1992[]
SVG NEEDED
In late 1990, the logo was modified once again. The logo gained a silver appearance, and the word "CANAL" dissapeared once again. This was the last use of the 1967 logo.
1992–1994[]
In March 1992, the logo has been completely redesigned, becoming simply a stylized number 13 formed by 4 round bars (one vertically and three horizontally).
On April 4, 1994, Canal 13 adopted its most recognizable logo. This logo consists of a twelve-pointed sun divided into four parts of purple, red, light orange and yellow and with the shape of a mill. On the right was placed the number "13" in the typeface Futura. This logo was designed by Chermayeff & Geismar.
In July 2000, the 1994 logo was modified for the first time. The number "13" was definitively dropped, leaving only the sun logo, effectively renaming the channel to Canal Trece. This logo was created by Chermayeff & Geismar, the creators of the original symbol, alongside an in-house team from Artear.
On December 1, 2008, the mythical logo of the sun was modified, and the channel officially adopted its common nickname, El Trece (stylized in small caps, as el trece), as its official name. This time, the symbol gained a modified 3D effect (similar to a lifeguard float), with the appearance of the cuts becoming cross-shaped, the sun's hollow becoming a little smaller and with the most vivid colors. The channel nickname was placed below, written in the Interstate Normal typeface in gray. The color palette is the same as in 1994. The logo was made by Chermayeff & Geismar (designers of the original 1994 logo) and an in-house Artear team.
In March 2016, the wordmark was modified slightly, removing the space between "el" and "trece" forming a nickname stylization. Like the previous logo, it was created by Chermayeff & Geismar in conjunction with an Artear team.
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