This page only shows primary logo variants.
For other related logos and images, see:
1960–1963 1963–1965 1965–1967 1967–1978 1978–1980 1980–1984 1984–1986
1960–1963 1963–1965 1965–1967 1967–1978 1978–1980 1980–1984 1984–1986
1986–1988 1988–1990 1990 1990–1992 1992–1994 1994–1998 1998–2000
1986–1988 1988–1990 1990 1990–1992 1992–1994 1994–1998 1998–2000
2000–2004 2004–2008 2008–2009 2009–2016 2016–present
2000–2004 2004–2008 2008–2009 2009–2016 2016–present

LS85 TV Canal 13, also known as (Canal 13, nicknamed since 2008 as El Trece and stylized since 2016 as eltrece), is an Argentine television channel, owned by Arte Radiotelevisivo Argentino S.A., also known as Artear, in turn owned by Grupo Clarín that is licensed to Buenos Aires, Argentina.

Río de la Plata Televisión[]


800px-Río de la Plata TV (Logo 1960)

Canal 13 was officially launched on October 1, 1960 as Río de la Plata Televisión and the first logo was a black-edged white television screen with a thick black circle, inside this, there is a square with the image of the Río de la Plata and within it, the name of that moment at the bottom and top.

Canal 13[]


800px-Canal 13 (Logo 1963)

Then in 1963, the channel passed to its final name of Canal 13 and its logo changed to a simple test card (similar to the Canal 7 logo used back then) with the code name of the channel at that time.


Canal 13 1965

Then a text with the name of the channel was adopted, occasionally accompanied by the Telepibe, the channel's mascot at that time.



Canal 13 (Logo 1967)

In 1967, a new logo. It was a stylized number 13 and a word "Canal" inside of the digit number 3. Since Argentine televisions were black and white at the time, the logo was predominately black and white. This logo would be used for the next 25 years.


Canal 13 Argentina 1978
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Prior to the arrival of color TV in Argentina in 1978, the logo adopted a cyan diamond effect. The word "CANAL" inserted in the "3" also became optional.


Canal 13 1980

With the official arrival of color in 1980, the logo was modified, adding nine color copies of the 1967 logo, each following the color spectrum (starting in blue and ending in purple).


Canal 13 1985

Then in 1984, to commemorate Canal 13's silver anniversary (25 years by 1985), a gold-plated silver logo was adopted. The frontal faces were silver, and the side faces were golden.


Canal 13 1986

In 1986, the logo became red and lost its 3D-ish look for 2 years. Aditionally, the word "CANAL" became mandatory again.


Canal 13 1988

Then, in the second half of 1988, the logo turned entirely gold, this time removing the word "CANAL" completely.


Canal 13 Artear

With the arrival of Artear to the channel in 1990, the logo was modified, this time gaining a golden appearance. The word "CANAL" also became mandatory once again. However, this logo became short-lived, lasting less than a year.


Canal 13 1991
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In late 1990, the logo was modified once again. The logo gained a silver appearance, and the word "CANAL" dissapeared once again. This was the last use of the 1967 logo.



In March 1992, the logo has been completely redesigned, becoming simply a stylized number 13 formed by 4 round bars (one vertically and three horizontally).



Canal 13 Argentina 1994
Designer:  Chermayeff & Geismar
Typography:  Futura
Launched:  April 4, 1994

On April 4, 1994, Canal 13 adopted its most recognizable logo. This logo consists of a twelve-pointed sun divided into four parts of purple, red, light orange and yellow and with the shape of a mill. On the right was placed the number "13" in the typeface Futura. This logo was designed by Chermayeff & Geismar.


Canal 13 AR logo 1998
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Sometime after the 1998 FIFA World Cup, the logo gained a 3D appearance.

Canal Trece[]



Canal Trece AR logo 2000
Designer:  Chermayeff & Geismar
Artear in-house team
Typography:  Unknown
Launched:  July 2000
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In July 2000, the 1994 logo was modified for the first time. The number "13" was definitively dropped, leaving only the sun logo, effectively renaming the channel to Canal Trece. This logo was created by Chermayeff & Geismar, the creators of the original symbol, alongside an in-house team from Artear.


Canal Trece AR logo 2004
Designer:  Chermayeff & Geismar
Artear in-house team
Typography:  Unknown
Launched:  June 2004
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During June of 2004, the logo gained a glossy texture

El Trece[]


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Designer:  Chermayeff & Geismar
Artear in-house team
Typography:  Interstate Normal
Launched:  December 1, 2008

On December 1, 2008, the mythical logo of the sun was modified, and the channel officially adopted its common nickname, El Trece (stylized in small caps, as el trece), as its official name. This time, the symbol gained a modified 3D effect (similar to a lifeguard float), with the appearance of the cuts becoming cross-shaped, the sun's hollow becoming a little smaller and with the most vivid colors. The channel nickname was placed below, written in the Interstate Normal typeface in gray. The color palette is the same as in 1994. The logo was made by Chermayeff & Geismar (designers of the original 1994 logo) and an in-house Artear team.


Canal 13 2008
Designer:  Chermayeff & Geismar
Artear in-house team
Typography:  Interstate Normal
Launched:  2009

In 2009, the logo was slightly modified, so that the symbol is facing towards the viewer.



Canal 13 2016
Designer:  Chermayeff & Geismar & Haviv
Artear in-house team
Typography:  Interstate
Launched:  Unknown

In March 2016, the wordmark was modified slightly, removing the space between "el" and "trece" forming a nickname stylization. Like the previous logo, it was created by Chermayeff & Geismar in conjunction with an Artear team.