Canal 13 (commonly shortened as el 13) is a Chilean free-to-air television channel, the second oldest of the country, first broadcasting in channel 2 until 1961, when it moved to the channel 13. It was created and fully owned by Pontificia Universidad Católica de Chile (UC) until 2010, when Grupo Luksic (through Inversiones TV Medios Ltda.) acquired 67% of the property, and then in 2017 bought the remaining from UC.
Canal 2 de la Corporación de Televisión de la Universidad Católica de Chile
1959-1961
During its first years (when the channel was in experimental broadcasting), the channel didn't have a proper logo. It was just referred as Canal 2 instead, and adopted a logo two years later when it moved to the channel 13.
Canal 13 de la Corporación de Televisión de la Universidad Católica de Chile
1961-1970
The first official logo of the station consisted of a large-shaped 13 with "TV" under the number, each one inside blue rectangles (the color was present in ads and stationery,[1] since it broadcasted in black and white at the time). Since then, the name Canal 13 became a common nickname for the channel.
Its second logo introduced in mid-1969, consisted of the black number "13" above the outlined letters "tv", in which the white letters are joined. It didn't last long this logo, although the previous one was still in use.
Universidad Católica de Chile Televisión
1970-1973
Designer:
Unknown
Typography:
Helvetica
Handel Gothic
Also known as:
La Tetera (The Teapot)
For 29 years,[2] the logo had a thin curve with a T that reaches the V, and the center of number 13 (for 7 frequencies) in a typeface similar to Handel Gothic, it was introduced for the first time in March 1970. Ten months later, the phase "UNIVERSIDAD CATÓLICA DE CHILE" was ommited, leaving a simplified logo. People commonly give this logo the nickname La Tetera because of the shape that this one takes.
1973-1999
Designer:
Unknown
Typography:
Handel Gothic
Also known as:
La Tetera (The Teapot)
In 1973, the 13 is replaced officially by the letters UC, in reference to Universidad Católica de Chile. This is because other channels which weren't channel 13 such as in Channel 5 from Concepción and San Fernando began broadcasting, and each of the frequencies from Chilean cities put its own number instead of "UC" by its respective channel. When Color TV arrived to Chile in 1978, a variation was added where the logo was filled with test pattern-like color bars. This logo was used until 1999 with the following variations.
Black and white logo (1973-1978)
Version filled with a color test pattern (1978-1979)
Under the new management of Rodrigo Jordán a new logo was launched in June 18, 1999 and the commercial name of the network was change to Canal 13. We would see a blue circle with the number 13 and a black sphere with the initials UC. Sometimes it would be accompanied by the word CANAL.
Although the channel was still referred as Canal 13, administration problems led to the usage of different names for intros and outros:
Corporación de Televisión de la Pontificia Universidad Católica de Chile, Canal 13: The full name of the channel, main name used in 2000.
Canal 13 de la Universidad Católica de Chile: a slightly abridged version of the full name, introduced in 2002.
Universidad Católica de Chile Televisión, Canal 13: a mixture between the old name and the newest introduced officially on 1999.
Although in October 2002 was introduced a tweaked version, this logo was continued on use for other purposes, relegated to be a secondary logo.
2002-2005
Designer:
Unknown
Typography:
Unknown
A revised design of the previous logo on October 20, 2002, with thicker lines which was introduced, and the sphere as the word "CANAL" matched the color of the rest of the symbol; commonly nicknamed as El Logo Virtual due to the graphics it used. Moreover, the name Canal 13 was put back in use for every purpose. However, the previous logo was still used in tandem with this one.
On June 11, 2005 and within Teletrece the logo is changed to an orange one. Made by Argentine studio Steinbranding, its composed of the initials of the Catholic University (UC), and inside the C, 13 is incorporated, both in Gill Sans MT typefaces and above it, a white arch. From this logo onward, orange was installed as the official corporate color of the network.
This logo was used until January 10, 2010.
2010
Designer:
Dittborn y Unzueta
Typography:
Custom ("13") ITC Avant Garde ("UC")
On January 10, 2010, the corporate change of the channel and its associated media was made, consisting of a circle cut by a rounded and thick arch, where the number 13 in Custom typography is highlighted, while below Acronym UC in Avant Garde Bold typography in smaller letters. This logo was designed by Chilean agency Dittborn & Unzueta, and it was used until October 31, 2010.
2010-2018
Designer:
Dittborn y Unzueta
Typography:
Custom
After the purchase of 67% of the shares of the channel to Andrónico Luksic (Today 100%), the acronym UC was scrapped in November 1, 2010.
[3][4]
2018-present
Designer:
Feels
Typography:
Unknown
In use since March 23, 2018. This is the new logo and the first ever after the UC's era. The main elements of the previous logo (the 13, now in a different type, and the arc) now are orange, and the circle was removed. This logo was designed by Chilean agency Feels.[5] New graphics and slogan arrived in March 2020, alongside the expansion of the channel.
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