This page only shows primary logo variants. For other related logos and images, see:
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Canal 13 S.P.A. or Canal 13 (commonly shortened as el 13) is a Chilean free-to-air television channel and the second oldest of the country, first broadcasting on channel 2 from August 21st 1959 until 1961, when it moved to the current channel 13. It was created and fully owned by Pontificia Universidad Católica de Chile (UC) until 2010, when Grupo Luksic (through Inversiones TV Medios Ltda.) acquired 67% of the property, and then in 2017 bought the remaining shares from UC.
Internationally, Canal 13 is known for producing the famous variety show Sábado Gigante for 30 years between 1962 and 1992, before passing the production to the Spanish-speaking American network Univision (via station WLTV in South Florida), although they would continue to air it until 2012, and air it again for the program's final edition in 2015. Canal 13 is also the only TV station from South America to be currently an associated member of the European Broadcasting Union, entering the category in 1971.
Canal 2 de la Corporación de Televisión de la Universidad Católica de Chile
1959–1961
During its first years (when the channel was in experimental broadcasting under the channel 2), the channel didn't have a proper logo. It was just referred as Canal 2 instead, and adopted a logo two years later when it moved to the channel 13.
Canal 13 de la Corporación de Televisión de la Universidad Católica de Chile
1961–1970
The first official logo of the station consisted of a large-shaped 13 with "TV" under the number, each one inside blue rectangles (the color was present in ads and stationery,[1] since it broadcasted in black and white at the time). Since then, the name Canal 13 became a common nickname for the channel.
1969–1970
Its second logo introduced in mid-1969, consisted of the black number "13" above the outlined letters "tv", in which the white letters are joined. It didn't last long this logo, although the previous one was still in use.
Universidad Católica de Chile Televisión
1970–1973
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Helvetica Handel Gothic
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For 29 years,[2] the logo had a thin curve with a T that reaches the V, and the center of number 13 (for 7 frequencies) in a typeface similar to Handel Gothic, it was introduced for the first time in March 1970. Ten months later, the phase "UNIVERSIDAD CATÓLICA DE CHILE" was omitted, leaving a simplified logo. People commonly give this logo the nickname La Tetera because of the shape that this one takes.
1973–1999
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Handel Gothic
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January 3rd 1973
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On January 3rd 1973, the 13 was replaced officially by the letters UC, in reference to Universidad Católica de Chile. This was because Canal 13 launched its first relay stations outside of Santiago, which were channel 5 of San Fernando and Concepción, and later would launch other relay stations in other frequencies. To distinguish those frequencies, the relay stations put its own number instead of "UC" by its respective channel.
Canal 13 (first era)
1999–2000
Leaded by the new management of Rodrigo Jordán, a new logo was launched in June 18, 1999, and the commercial name of the network was change to Canal 13, replacing the almost 40 year old logo and name.
Interestingly enough, the logo takes some elements from the previous logo, more noticeable on the number "13" inside the circle, who is slightly based on the former brand's shape.
This logo, as well the advertising campaign, were mainly made by the Chilean office of McCann-Erickson.
Corporación De Televisión De La Pontificia Universidad Católica De Chile, Canal 13
2000–2002
On June 1, 2000, the number and the text "UC" switched places, amid of internal controversies between former executive team lead by Rodrigo Jordán, and the Pontifical Catholic University of Chile's staff, about the progressive detach of the institution started by the 1999 rebrand. This decision was took by Jaime Bellolio, then-new CEO of the corporation.
Although the channel was still referred as Canal 13, administration problems mentioned beforehand leaded to the usage of different names for different instances:
- Canal 13 was used commonly as a short way to refer the network, as well used for advertising. Other short-names includes UC-TV and TV-UC, both related to the former name used previously.
- Corporación de Televisión de la Pontificia Universidad Católica de Chile, Canal 13: the full name of the network, used mainly on formal contexts, and on TV shows' intro and outros. Used between 2000 and 2002.
- Corporación de Televisión de la Universidad Católica de Chile, Canal 13: Slightly shorter version used in 2001.
- Canal 13 de la Universidad Católica de Chile: a slightly abridged version of the full name, introduced in 2002.
- Universidad Católica de Chile Televisión, Canal 13: a mixture between the old name and the newest introduced officially on 1999.
On October 2002, a tweaked version was introduced, however, this logo was used as a secondary logo along with the 2002 logo until 2005.
Canal 13 (second era)
2002–2005
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October 20th, 2002
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A revised design of the previous logo on October 20th 2002, with thicker lines which was introduced, and the sphere as the word "CANAL" matched the color of the rest of the symbol; commonly nicknamed as El Logo Virtual due to the graphics it used, which were considered really advanced at that time. Additionally, the name Canal 13 was put back in use for every purpose. However, the previous logo was still used in tandem with this one.
2005–2010
On June 11, 2005, during an edition of Teletrece, the logo is changed again. Made by Argentine studio Steinbranding, the logo is composed of the initials of the Catholic University (UC), and inside the C, 13 is incorporated, both in Gill Sans MT typefaces and above it, a white arch. From this logo onward, orange was used as the official corporate color of the network, replacing the historical blue tones used since 1961. This logo was used until January 10, 2010.
2010
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Dittborn y Unzueta
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Custom ("13")
ITC Avant Garde ("UC")
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January 10, 2010
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On January 10, 2010, the corporate change of the channel and its associated media was made, consisting of a circle cut by a rounded and thick arch (which Canal 13 would later refer to as a horizon), where the number 13 in Custom typography is highlighted, while below there's a UC Acronym in Avant Garde Bold typography in smaller letters. This logo was designed by Chilean agency Dittborn & Unzueta, and it was used until October 31, 2010.
2010–2018
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Dittborn y Unzueta
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November 1, 2010
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After Andrónico Luksic purchased a 67% stake in the channel (today 100%), the UC acronym was deleted on November 1, 2010.
[3] [4]
2018–present
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Logo: Custom wordmark
On-air: Rift Soft (2018-2020); Discount Bold Slant (2020-present)
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In use since March 23, 2018. This is the newest logo and the first logo from after the UC's stakes in Canal 13 were sold. The main elements of the previous logo (the 13, now in a different type, and the arc) now are orange, and the circle was removed. This logo was designed by Chilean agency Feels.[5] New graphics and slogan arrived in March 2020, alongside the expansion of the channel and the renovation of its editorial line. Other new graphics were created and used since March 2022, which put emphasis on a variant of the logo, where the 1 is yellow, the 3 is blue and the arch/horizon is orange.
See also
References
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