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Canale 5 was formed in 1974 as a local TV channel set in Milan, hence the name Telemilano. The first logo had a snake-like shape called the Biscione, an icon of Milan, Italy, where the network is headquartered. The Biscione later became the logo of Mediaset, which owns Canale 5. The logo also had a flower, which the tongue of the Biscione is eating.
The logo was modified, replacing the green color with black for the snake and red for the flower.
Around 1979, Telemilano expanded its transmission on the Center and South Italy under the identification of Canale 10. The logo was modified, replacing the number 58 with the number 10.
Canale 5 launched in 1980 nationwide through a union between Telemilano and 8 other local TV channels in Italy. The logo was modified again by simply replacing the number 10 with the number 5.
Only a year after the previous tweaking of the logo, it was again modified, as the number 5 was enlarged.
Canale 5’s logo use was somewhat inconsequential in the early 1980s, with several versions of the logo in use at the same time. From 1984, it was also used in conjunction with the next logo.
The logo dropped most of the shapes forming the Biscione but maintained the number 5, the flower, and the snake head. While Canale 5 dropped the use of the snake, Mediaset continues to use the snake, using just the head part of the snake as its symbol.
The logo dropped the box, leaving the 5, the head, and the flower.
On 8 April 1996, the screenbug started using the MEDIASET word below the logo. Starting from 19 June 2000, the logo is transparent.
The logo was again modified in 2001, which saw the logo adopting dark blue as its new color and the flower becoming orange. The snake head was also modified, but it was only four years later, in 2005, wherein the modified snake head would be adopted into Mediaset’s logo. The number 5’s shape was also modified.
Yet another revamp was given to the logo on 16 April 2018, integrating the snake head into the 5 itself, now resembling the number 5. The flower now appears blue instead of orange; the 5 was also given a new shade of blue. A new graphics package was introduced, with Chivo as the on-screen typeface.
Sister channel Rete 4 rebranded after a few months, on 12 September 2018. Much like Canale 5, Rete 4 introduced a new logo (though similar to its predecessor) after nearly two decades. The rebranding for both channels was done by Milanese design agency Monkey Talkie.