1978–1979[]
Capri Sun (then stylized as Capri-Sun) was first test marketed in the United States by the German company Rudolf Wild GmbH in 1978. The product had been sold in Germany (as Capri-Sonne) since 1969. In 1979, the test marketing continued with FDA-compliant packaging stating the ingredients on the back of the package.
1981–2003[]
1981–2000[]
BETTER LOGO NEEDED |
Capri Sun was introduced nationwide in the US in 1981.
2000–2003[]
2003–present[]
2003–2014 (as a main logo) (2014–present (as a primary logo))[]
This logo is still used on some boxes and the "Please open from the front of the box" part of new Capri Sun boxes.
2014–2018[]
The logo changed slightly. The yellow arch under the logo was removed and the lines in the logo was changed to very thin lines. The light blue part is now 3-dimensional.
2018-present[]
Other logos[]
Predecessors: Kraft Foods Group | The H. J. Heinz Company Cheeses and Spreads Condiments and Sauces Beverages Convenience foods and baking goods Baby Foods and Nutrition Former brands:
1 US & Canada brand licensee. Licensed to Mondelēz International/JDE Peet's and Arla Foods internatioanlly. |