Capri Sun (then stylized as Capri-Sun) was first test marketed in the United States by the German company Rudolf Wild GmbH in 1978. The product had been sold and Germany (as Capri-Sonne) since 1969. In 1979, the test marketing continued with FDA-compliant packaging stating the ingredients on the back of the package.
|BETTER LOGO NEEDED|
Capri Sun was introduced nationwide in the US in 1981.
2003–2014 (as a main logo) (2014–present (as a primary logo))
This logo is still used on some boxes and the "Please open from the front of the box" part of new Capri Sun boxes.
The logo changed slightly. The yellow arch under the logo was removed and the lines in the logo was changed to very thin lines. The light blue part is now 3-dimensional.
Convenience foods and baking goods
1 US & Canada brand licensee. International brand hold by Mondelēz International/Jacobs Douwe Egberts.