Carl's Drive-In Barbecue
|BETTER LOGO NEEDED|
This logo can still be seen at most of the older locations.
In 2006, Carl's Jr. was rebranded again with "Charbroiled Burgers" on the logo, and the star's position is now tilted to the left just like its sister-chain Hardee's, as well as their parent company CKE Restaurants. This logo can still be seen at almost every location.
With the rise of the latest series of ads with the fictional Carl Hardee Sr. on March 29, 2017, the tagline Eat Like You Mean It was retired. The red background and "Charbroiled Burgers" were also removed. The slogan is now Pioneers of The Great American Burger, as the chain was going fresh on its burgers and abandoned its previous long-lived series of ads since 2005, starring various models (prominent ones being Paris Hilton, who is also a singer, and Kate Upton, who had also originally starred in commercials for the hit free-to-play MMO game Game of War: Fire Age) thanks to major controversy. This logo was short-lived as it was only used for One year.
In 2018, Carl's Jr. & Hardee's revamped its logo nationwide with the help from their new agency, Havas. The star has been modified, with the removal of Carl Karcher's face and the return of the star's eyebrows, then the r & s was modified. The slightly makeover were launched along with a new slogan "Where the Food Is the Star".
|Carl's Jr. | Hardee's (Arabia) | Green Burrito | Red Burrito|