The New England Whalers began play in the World Hockey Association in Boston in 1972, and relocating to Hartford, Connecticut in 1975. When that league merged with the National Hockey League in 1979, the team moved to the NHL as the Hartford Whalers, as the Boston Bruins did not like the "New England Whalers" name so the league wanted the Whalers to drop New England from their name.
Due to the team's poor performance in the early 1990s, the team contacted Good to edit the logo to make it look more "intimidating"; he refused, resulting in the team adding grey to the logo and the team's color scheme instead.