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Contents

Cx1980 Cathay Pacific 1984 Cathay Pacific Cathay Pacific logo
19??–1983 1983–1994 1994–2014 2014–present


19??–1983

Cx1980

1983–1994

Cathay Pacific 1984


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1994–2014

Cathay Pacific

In September 1994, Cathay Pacific launched a new identity created by Landor Associates. At the heart of this identity is the "brushwing" symbol, a white calligraphy stroke against a green background.

Cathay Pacific zh

2014–present

Cathay Pacific logo

In October 2014, Cathay Pacific launched a refreshed identity and brand architecture designed by Eight Partnership. The new identity retained the "brushwing" symbol, and freed it from the box shape to create a more contemporary look.

Cathay Pacific 2014

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