Cathay Pacific Airways is the flag carrier of Hong Kong, a Special Administrative Region of China, and a founding member of the oneworld airline alliance in 1999. Together with its regional full-service subsidiary Cathay Dragon and its low-cost division HK Express, which it acquired in 2019, it flies to five continents.
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In September 1994, Cathay Pacific launched a new identity created by Landor Associates. At the heart of this identity is the brushwing symbol, a white calligraphy stroke against a green background.
In October 2014, Cathay Pacific launched a refreshed identity and brand architecture designed by Eight Partnership. The new identity retained the brushwing symbol, and freed it from the box shape to create a more contemporary look. However, the new livery was only introduced in November 2015.
Subsidiary Dragonair rebranded as Cathay Dragon in 2016 with a similar logo and livery.
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