Cenco Costanera



1991 (prototype)	2012–2021	2021–2024	2024–present

Cenco Costanera (formerly Costanera Center) is a Chilean shopping mall owned by Cenco Malls (part of Cencosud), located in the Providencia district of Santiago de Chile.

Costanera Center[]

1991 (prototype)[]

This logo was presented in the early stages of the project. Designed by Jorge Olivares, Art Director at Murray & Associates Agency.

2012–2024[]

2012–2021[]

Designer:

Brandbook

Typography:

Futura

Launched:

June 2012

2021–2024[]

Cenco Costanera[]

2024–present[]

V • T • E

Cencosud

Supermarkets:

Wholesale / Cash and Carry:
Brazil: Bretas Atacarejo | GIGA Atacado | Mercantil Atacado
Argentina: Makro⁸

Home Improvement and Construction
Easy (Chile | Argentina | Colombia) | Blaisten (Argentina)

V • T • E

Mi Duende Mágico

Part of Cencosud

Events:
Corrida MagiK¹ | Mi Duende Mágico, El Show²

Other assets:
Mi ABC Duenderil³ | My Magic Friend

International brands:
France | Mexico | Spain
Defunct: Peru | Colombia

Notes

¹	Joint venture with Fundación Nuestros Hijos.
²	Broadcast on NTV (a company created by TVN) in 2023.
³	Joint venture with Caja Los Andes.

V • T • E

Corporación EW

Television channels

Willax Televisión

V • T • E

Willax original programming

Shopping malls
Plaza Norte | Mall del Sur

Services
Gran Terminal Terrestre Plaza Norte | Tarjeta W

Former brands
Wong¹ | Metro ¹| Plaza Lima Sur¹

Defunct brands
Eco Almacenes | American Outlet

Notes:
¹Currently owned by Cencosud

Notes

¹	Formerly owned by Corporación EW.
²	In conjunction with Scotiabank.
³	In conjunction with Ionix.
⁴	Broadcast by TVN (2010–2016), Canal 13 (2017-2018) and Mega (2023–present).
⁵	Only 1 location keeps using the Metro Express brand, other locations have either closed or rebranded as Spid.
⁶	Previously owned by Carrefour.
⁷	67% ownership.
⁸	Only in Argentina.
⁹	Easy was a sponsor of the Copa Chile.