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Centros Comerciales Sudamericanos S.A., known by its acronym Cencosud, is a multinational retail conglomerate present in various South American countries.

It was founded in 1976 by the German-bosn Chilean businessman Horst Paulmann as Hipermercados Jumbo, S.A., keeping the name until December 2001, when the current brand was adopted.

Hipermercados Jumbo S.A.

1976-2001

See also: Jumbo (Chile).

Cencosud

2001–2011

Cencosud 1963.svg
Designer:  Unknown
Typography:  Futura
Launched:  Unknown

2011–present

Cencosud 2011.svg
Designer:  IMAX Branding
Typography:  Rezland (custom)
Launched:  Unknown

In November 2011, Cencosud adopted a new logo designed by IMAX Branding, who previously created the logos of Santa Isabel and Paris.

This logo consisted of a blue circular ring with another small orange circle of blue outline and on top and cutting the logo in two, and the word "cencosud" in a lowercase modified version of the Rezland font.


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