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Centros Comerciales Sudamericanos S.A., known by its acronym Cencosud, is a multinational retail conglomerate present in various countries of South America.

It is owned by German-origin Chilean businessman Horst Paulmann.

1963–2011

Cencosud 1963.svg
DESIGNER
Unknown
TYPOGRAPHY
Futura
USAGE
Official

The first Cencosud logo was an orange lined paper bag and above, the word "Cencosud" in blue Futura typography with the letter "C" above the bag.

2011–present

Cencosud 2011.svg
DESIGNER
IMAX Branding
TYPOGRAPHY
Rezland
USAGE
Official

In November 2011, Cencosud completely changed its logo, created by IMAX Branding, who previously created the logos of Santa Isabel and Paris.

This logo consisted of a blue circular ring with another small orange circle of blue outline and on top and cutting the logo in two, the word "cencosud" in lowercase and in Rezland typography modified by the company.

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