Century 21 was founded in California, in July 28, 1971 by Art Bartlett and Marsh Fisher.
1991–2018[]
Designer:
Unknown
Typography:
ITC Avant Garde Gothic Demi Bold
Launched:
1991
In 1991, the logo was updated slightly with a bolder wordmark and a much simpler design for the house symbol, now colored yellow.
2018–present[]
Designer:
MullenLowe
Typography:
Custom (logo)
Typold (corporate)
Oakes (corporate)
Launched:
January 2018 (reveal)
March 1, 2018 (official)
In mid-January 2018, Century 21 uploaded a Brand Essence video titled "What If we changed everything?", which teased an upcoming visual identity revamp for the brand.
The logo was revealed along with a completely revamped visual identity on March 1, 2018. With this change included a new motto "Defy Mediocrity + Deliver Extraordinary Experiences." and a new campaign named "Don't Settle". The US brand agency MullenLowe was behind the new look.
