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1971–2018[]

1971–1991[]

Century 21
Designer:  Unknown
Typography:  ITC Avant Garde Gothic Demi Bold
Launched:  July 28, 1971

Century 21 was founded in California, in July 28, 1971 by Art Bartlett and Marsh Fisher.

1991–2018[]

Century 21 logo
Designer:  Unknown
Typography:  ITC Avant Garde Gothic Demi Bold
Launched:  1991

In 1991, the logo was updated slightly with a bolder wordmark and a much simpler design for the house symbol, now colored yellow.

2018–present[]

Century21 2018
Designer:  MullenLowe
Typography:  Custom (logo)

Typold (corporate) Oakes (corporate)

Launched:  January 2018 (reveal)

March 1, 2018 (official)

In mid-January 2018, Century 21 uploaded a Brand Essence video titled "What If we changed everything?", which teased an upcoming visual identity revamp for the brand.

The logo was revealed along with a completely revamped visual identity on March 1, 2018. With this change included a new motto "Defy Mediocrity + Deliver Extraordinary Experiences." and a new campaign named "Don't Settle". The US brand agency MullenLowe was behind the new look. 

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