Cepita del Valle

Cepita

1969–1995

SVG NEEDED

1995–2004

SVG NEEDED

2004–2012

SVG NEEDED

In 2004, Cepita was acquired by The Coca-Cola Company.

2012

BETTER LOGO NEEDED

In 2012, Cepita adopted the same image and branding as Minute Maid.

Cepita del Valle

2012–2017

SVG NEEDED

Later in the same year, the drink was rebranded as Cepita del Valle.

2017–2023

SVG NEEDED

Designer:  Taxi Studio

Typography:  Unknown

Launched:  2017

In 2017, Taxi Studio internationally rebranded the whole Minute Maid portfolio, includng Cepita del Valle.

2023–present

SVG NEEDED

Designer:  Jones Knowles Ritchie Grey VMLY&R Landor & Fitch

Typography:  Custom

Launched:  May 2, 2023

An international rebrand was launched on May 2nd, 2023 for the entire Minute Maid portfolio.

According to a press release, it will create a newly harmonized look for international consistency, which includes not only the Minute Maid brand, but also its sister brands Cappy in Europe and Africa, plus del Valle and Cepita del Valle in Latin America. [1]