2022–present[]
On 19 October 2022, Channel 4 announced that they were launching a new 'digital-first' brand named Channel 4.0, which would appeal to 13–24 year olds. The logo for the new brand uses a 4 logo strikingly similar to the Channel 4 logo that was used from 1999 to 2004.
The brand launched online on 26 October 2022, exactly one week before Channel 4's 40th anniversary, which took place on 2 November 2022.
- Channel 4 launches all-new digital-first brand, Channel 4.0 – Channel 4 Press, 19 October 2022
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