Channel 5

This article is about the British TV channel owned by Paramount. For other uses, see TV5.

This page only shows primary logo variants. For other related logos and images, see: 1997 Idents 2002 Idents 2008 Idents 2011 Idents 2016 Idents 2020 Idents Christmas Idents Other

1996–1997 (pre–launch)	1997–2002	2002–2008	2008–2011	2011–2016	2016–present

Channel 5 (first era)

1996–1997 (pre–launch)

1997–2002

Designer:  Wolff Olins (logo) Silver Hammer (ident)

Typography:  Helvetica Regular (modified)

Launched:  March 30, 1997

Channel 5 began transmission on 30 March 1997. The original identity was developed by Wolff Olins for the retuning campaign that preceded the channel's launch. The identity used on screen was developed by Silver Hammer from California, USA.[1][2]

Five

2002–2008

Designer:  Spin (2002–2004) Devilfish (2004–2006) BB/Saunders (2006–2008)

Typography:  Helvetica Neue

Launched:  September 16, 2002

Channel 5 was renamed Five on 16 September 2002. The rebrand was created by the agency Spin, who has been redesigning Channel 4's logo from 1999.[3] A set of idents, similar to the original ones, was launched on March 8, 2004. A new look was launched later in November. This time the logo would appear as part of the idents, instead of just superimposed. The rebrand was taken care of by Devilfish.[4]

The final set with this logo was launched on 23 January 2006 but didn't actually use the logo in them. Instead, various words connected to the ident were shown in the same font as the logo. The idents were created by BB/Saunders. [5][6] New versions of the "words" idents came about in January 2007, with all the words replaced by "five". When the new logo occurred on 6 October 2008, Five US would continue to use this logo until it was renamed Five USA on 16 February 2009.

• The Ident Gallery

2008–2011

Designer:  DixonBaxi

Typography:  ITC Avant Garde (custom)

Launched:  October 6, 2008

The new look was introduced on 6 October 2008. The design agency behind the rebrand was DixonBaxi.

• ManvsMachine
• DixonBaxi

Channel 5 (second era)

2011–2016

Designer:  Unknown

Typography:  Helvetica Black

Launched:  February 14, 2011

Following the sale of the Channel 5 group from the RTL Group to Northern & Shell, the channels were rebranded. Five was once again renamed Channel 5 on 14 February 2011. The new logo is a circle surrounding the 5. This logo is a bit similar to the logo of the Philippine TV5 introduced the previous year, and a similar logo would later be used by ABC affiliate WEWS-TV, starting in September 2016.

2016–present

Designer:  Caspar Nonner Gretel

Typography:  Custom

Launched:  February 11, 2016

Following the sale of the Channel 5 group from Northern & Shell to Viacom (later ViacomCBS, now Paramount), a new logo for the main channel, featuring 5 segments creating the numeral, was officially launched on 11 February 2016. Initially, no logo appeared on the idents as the five entities appear, that the logo appeared separately on break bumpers, and on promos and end-boards instead. The logo has been criticized for looking similar to Channel 4's and Seven Network's logos.

On 26 February 2020, Channel 5 refreshed their on-screen presentation using solely graphical elements; this also marks the return of the logo to the idents for the first time in 4 years.

5

2025 (tentative)

LOGO MISSING

Channel 5’s owner Paramount announces it will be combining Channel 5 and My5 under a single brand to launch in March 2025, simply known as "5". It is being developed by design agency Pablo.

• Channel 5 - Gretel (older link)