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This page only shows primary logo variants.
For other related logos and images, see:
1928–1940 1940–1956 1956–1959 1959–1960 1960–1964 1964–1974
1928–1940 1940–1956 1956–1959 1959–1960 1960–1964 1964–1974
1974–1997 1997–2001 2001–2003 2003–2012, 2003–2010 (Europe) 2012–2015 2015–present
1974–1997 1997–2001 2001–2003 2003–2012, 2003–2010 (Europe) 2012–2015 2015–present

1928–1940[]

Charmin was first manufactured at the Hoberg Paper Company in Green Bay, Wisconsin.

1940–1956[]

1940s-image

1956–1959[]

Timeline CS 1950

P&G acquired Charmin in 1957. Over the next few years, the packaging and logo was redesigned repeatedly. Each time, Charmin would be re-introduced as "new".

1959–1960[]

Charmin-1959-2

1960–1964[]

Charmin-1960

1964–1974[]

Timeline CS 1970

1974–1997[]

5417339639 67435d5c26

1997–2001[]

Timeline CS 1990

2001–2003[]

Charmin 1999
Logopedia InfoWhite BETTER LOGO NEEDED

2003–2012, 2003–2010 (Europe)[]

Charmin logo
Designer:  Gilmore Branding & Design
Typography:  Unknown
Launched:  Unknown

In 2003, Charmin retired the baby logo after 43 years. The bear mascots who have appeared in their commercials debuted around the same time. In 2010, Charmin in Europe was renamed Cushelle.

2012–2015[]

Charmin
Designer:  Erica Gurda
Typography:  Unknown
Launched:  Unknown

2015–present[]

Charmin Brand Logo


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